Building Smarter CRMs with Maryanne McWhirter & Emily Hartzell

In this episode, we’re taking a look at how AI is supercharging CRMs and, specifically, exploring how HubSpot is transforming the way businesses manage customer relationships, sales processes, and marketing campaigns.

Helping me break it all down are Maryanne McWhirter and Emily Hartzell, both VP/Senior Directors at LeadG2.

Maryanne and Emily offer so many awesome points to think about, like:

• How HubSpot is NOT just a CRM, but a robust marketing tool that allows you to see every step that a customer has taken in their buying journey
• How HubSpot’s AI uses CRM data to craft tailored messages for personalized sales pitches
• And, finally, why if you’re not automating repeatable processes in your CRM, you’re falling behind

LINKS:

Maryanne McWhirter

Emily Hartzell

LeadG2

Matt Sunshine

The Center for Sales Strategy