Building Sales Teams That Don’t Quit │ Eric Larocque

In this episode, Eric Larocque, founder of Cultivate Winning, shares what consistently drives sales performance, and why most teams do not have a people problem, they have a system and coaching problem.

Eric shares lessons from sports, leadership, and hiring to explain how momentum is built, why grit matters more than experience, and how to create a repeatable hiring model that predicts top performers.

In this episode, you'll learn:

• Why preparation is missing from most sales teams
• How resilience helps reps stay steady through rejection
• Why culture creates confidence and momentum
• How to hire for “will do” and train the “can do”
• What the grit scale model looks like in practice
• How coaching infrastructure improves conversion and morale

Listen in to learn how to build a winning team that performs consistently, not occasionally.