Building Relationships in Sales - Stop Lazy Outreach - David Kelly - Episode 94

In this episode, I sit down with David Kelly, founder of Sales Union, to talk about what really drives success in modern sales: relationships.The thumbnail says it all, "Building Relationships in Sales" but we go much deeper than that.David shares practical insights on:Why relationship-building beats transactional sellingThe truth about prospecting in today’s marketThe problem with “lazy outreach” (and how to fix it)How to stand out when everyone is sending the same generic messagesCreating long-term value instead of chasing short-term winsIf you're in B2B sales, business development, recruitment, or running your own company, this conversation will challenge how you think about outreach and help you build a more intentional sales process.David is the founder of Sales Union, where he helps sales professionals and businesses improve performance through smarter prospecting and relationship-first selling.🔔 Don’t forget to like, comment, and subscribe for more conversations with leaders shaping the future of business.The Episode was recorded by ⁠@Flownamix: ⁠https://www.flownamix.co.uk/⁠ ⁠ for ⁠Manchester SEO⁠ The episode was sponsored by: Brownies were Supplied by Bele Brownies: https://www.belebrownies.com/ ⁠⁠⁠ ⁠⁠