Building Profitable Brands and Confidence with Jennifer Cassara

Join host Misty Lynch as she sits down with Jennifer Cassara, CEO and founder of Good Robe and Co, to discuss her incredible journey through retail, entrepreneurship, and consulting. In this episode, you'll hear candid insights into money mindsets, business growth, and the realities behind building a brand.

• Jennifer shares her transition from corporate retail roles to launching her own boutiques and consulting business.
• The internal mindset shifts needed to embrace financial success and self-worth as an entrepreneur.
• Key lessons from experiencing both wins and setbacks in business—and why pivoting isn’t failure.
• Practical advice for negotiating your worth, asking for raises, and building confidence in your professional value.
• Tips on maximizing profitability in retail, from inventory analysis to creating money-making spaces.

Where to find Jennifer Cassara

Website: goodrobeandco.com
Instagram: @_jennifercassara/
LinkedIn: jennifer-cassara-9346b417/

Where to find Misty

Websites:

• mistylynch.com
• soundviewfinancialadvisors.com

Instagram: @mistylynchcfp