Building Predictable B2B Revenue: Patterns from $480M+ in Capital Raised with Adam Chen

In this episode, you'll hear from Adam Chen, CRO at FinStrat.

FinStrat has helped more than 300 founders and supported startups that have raised $480M+ in capital.

Shane and Adam break down the patterns behind predictable B2B revenue.

If you’re a founder trying to close enterprise customers or raise venture capital, this episode will save you months of trial and error.

Most founders think sales is about pushing harder.

The best founders know it’s about asking better questions and uncovering the truth.

✅ What you’ll learn:

• The signals that show a deal is moving forward
• Why founders should send consistent outbound messages
• How to identify the internal change agent inside a company
• How respectful curiosity beats aggressive selling every time
• Why mapping decision makers dramatically increases close rates
• The simple outreach structure that removes pressure from sales

This episode is packed with practical advice for founders building.

🎧 Hosted by Shane Ray Martin - investor at B Ventures, founder of the PeaceTech Accelerator, former startup founder, LinkedIn Top Voice in Negotiation, author, and certified peace mediator helping founders build technologies that predict, prevent, and manage conflict.

🔗 Connect with Adam Chen and FinStrat:

FinStrat: https://finstratmgmt.com/

Adam Chen LinkedIn: https://www.linkedin.com/in/adamschen

Innovators and Investors Podcast: https://www.youtube.com/@finstratmgmt