Building Hiya: How Darren Litt Disrupted Children’s Wellness

When Darren Litt set out to find a healthy vitamin for his kids, he did not expect it would lead to one of the most successful children’s wellness brands in the country.

On this episode of The Hustle by Hanna, Darren shares how his background in digital marketing, his obsession with product design, and a very real frustration as a parent led to the creation of Hiya Health. We talk about building trust with parents, turning a clean product into a captivating experience, and what it really takes to scale a direct-to-consumer brand without raising millions.

You will learn
• Why Darren launched Hiya without CPG experience and why that worked
• The power of creating products with and for your own kids
• How he brought a design-forward experience to the vitamin aisle
• What it means to build in sprints rather than marathons
• How he knew it was time to sell and what founders should know about exits

Whether you are a founder, a parent, or someone building something new, Darren’s story is a reminder that fresh eyes, clear values, and relentless execution can change an entire industry.

Listen now and share with someone who is ready to shake things up.