Building High-Impact Marketing Strategies on Lean Budgets With Candace Chapman

Candace Chapman is the Fractional CMO at Pairaphrase, an AI-powered, cloud‑based translation management platform that helps businesses translate documents securely, fast, and efficiently. She excels in B2B marketing leadership, with expertise in demand generation, go‑to‑market planning, and team building for fast‑growing startups. In her role, Candace authors key company updates and thought leadership, including announcements about integrating new translation engines like DeepL into Pairaphrase's platform.

In this episode…

Many marketers feel the pressure to deliver big results with small budgets. How can you create high-impact campaigns, scale efficiently, and still stay ahead in today’s rapidly evolving marketing landscape?

According to Candace Chapman, a growth-focused B2B marketing leader, success begins with embracing resourcefulness and data-driven testing. She highlights the power of scrappy strategies that leverage AI tools and fractional teams to do more with less. By focusing on customer insights, zero-click marketing, and smart experimentation, marketers can amplify results without overspending. Her approach blends creativity with discipline, proving that lean budgets can drive measurable growth when paired with smart positioning and the right digital tools.

In this episode of the Response Drivers podcast, host Rick Rappe sits down with Candace Chapman, Fractional CMO at Pairaphrase, to discuss building impactful marketing strategies on lean budgets. Listeners will learn how to leverage AI for faster execution, use customer feedback to refine messaging, and embrace data-driven testing to maximize ROI. Candace also shares why zero-click marketing and the jobs-to-be-done framework are key to future-proofing B2B growth.