In this episode of The Building Freedom Podcast, Randy Stanbury—founder of 4 Level Coach and veteran business coach—dives into one of the most powerful truths in business: your destiny is shaped by the decisions you make every day.

Randy explores how seemingly small choices—whether it's creating a clear vision, mastering your pricing, investing in systems, or going all-in on software—can have a massive compound effect over time. These aren't just business tactics; they're decisions that directly impact your freedom, income, and long-term success.

You'll also get a preview of Randy’s upcoming book that contrasts two builders on different paths, showing how decision-making creates two very different outcomes—one stuck on the hamster wheel, the other building a freedom-based business machine.

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/

https://www.instagram.com/4levelcoach/

https://www.facebook.com/4LevelCoach/

https://www.linkedin.com/company/4-level-coach

In this episode of The Building Freedom Podcast, host Randy Stanbury is joined by mindset coach and 4 Level Coach team member Alison Grimley for a powerful conversation about the mental roadblocks that quietly sabotage growth for custom home builders, remodelers, and trades business owners.

Together, they unpack the psychology behind self-sabotage, scarcity thinking, and hustle guilt — and how these subconscious patterns keep you stuck, stressed, and playing small, even when everything else in your business looks "right." Alison shares real-world mindset tools to help you lead your team more intentionally, build healthier business habits, and choose actions that align with your bigger vision.

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/

https://www.instagram.com/4levelcoach/

https://www.facebook.com/4LevelCoach/

https://www.linkedin.com/company/4-level-coach

Randy sits down with Nick and Seth from Home Builder Marketers—two marketing pros helping builders and remodelers across North America build trust, generate consistent leads, and scale smarter.

You’ll learn how they’ve helped clients implement a 365-day follow-up system, use video marketing to establish authority, and automate lead nurturing for long-term success. If you’ve ever felt stuck chasing leads that go cold, this episode is your blueprint for building a marketing engine that works while you don’t.

Whether you’re a custom home builder, remodeler, or trade contractor, the strategies here will help you build an acquisition machine that grows with you.

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/

https://www.instagram.com/4levelcoach/

https://www.facebook.com/4LevelCoach/

https://www.linkedin.com/company/4-level-coach

In this follow-up to last week’s episode, Randy Stanbury is joined by Megan Peyton of the 4 Level Integrators team to go deeper into what it really takes to generate consistent, high-quality leads — especially when you don’t have the time or budget for expensive marketing campaigns.

Together, they unpack why relying solely on SEO, ads, or word-of-mouth is not enough to scale — and why active, intentional relationship-building is the strategy top builders use to win. Megan shares simple, actionable ideas to generate leads through job site proximity, client follow-ups, realtor partnerships, past client engagement, and co-marketing — all without feeling “salesy.”

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/

https://www.instagram.com/4levelcoach/

https://www.facebook.com/4LevelCoach/

https://www.linkedin.com/company/4-level-coach

In this episode of The Building Freedom Podcast, Randy Stanbury, founder of 4 Level Coach, dives into a transformational strategy that’s helping builders close more deals and scale faster — the One-to-Many Strategy. Randy shares how building the right relationships with architects, designers, realtors, and other industry pros can unlock a steady stream of high-quality opportunities, without relying solely on unpredictable online marketing.

He explains how the most successful builders are moving from passive lead generation to proactive, relationship-driven growth — and how you can do the same. Randy also reveals how reworking your sales system to build trust with key partners can create a reliable, repeatable client acquisition machine.

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/

https://www.instagram.com/4levelcoach/

https://www.facebook.com/4LevelCoach/

https://www.linkedin.com/company/4-level-coach”

In this powerful episode of the Building Freedom Podcast, Randy Stanbury—founder and lead coach at 4 Level Coach—dives deep into one of the most pivotal concepts for business owners in the custom home building and trades space: the transformational difference between management and leadership.

This episode explores how delegating authority, not just tasks, is the key to building a business with limitless potential. You’ll learn why creating leaders—not followers—within your team is critical for breaking through growth ceilings, achieving time freedom, and unlocking true scalability in your business.

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://www.linkedin.com/company/4-level-coach

In this episode of the Building Freedom podcast, guest host Joshua McMahon, co-owner of McMahon Custom Homes, takes the mic while Randy enjoys a well-earned beachside break. Joshua dives deep into the power of scoreboards in business — why they matter, how to use them effectively, and how tracking key metrics can transform your team’s accountability, clarity, and overall performance.

Drawing from real-world experiences in custom home building, Joshua shares practical insights into setting vital goals, identifying the right KPIs, and fostering a culture of ownership that keeps everyone focused and winning. Whether you're leading a team or building your business from the ground up, this episode will show you how to turn data into decisions and goals into reality.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers.

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://www.linkedin.com/company/4-level-coach

In this episode of the Building Freedom Podcast, Randy sits down with Jeff and Chantel Ballantyne of Ballantyne Builds to explore how they transformed their business and lives by focusing on systems, structure, and true freedom.

Celebrating their 10-year anniversary in business, the Ballantynes open up about the early struggles of wearing every hat, chasing time, and trying to stay afloat. Through intentional systems, focused quarterly planning, and a mindset rooted in values and vision, they’ve transformed their company into a model of sustainable success — one that runs without them.

During the episode, they dive into:

• How their family legacy inspired the business
• Why building with freedom in mind changed everything
• The impact of gaining confidence in their sales process
• Building and empowering a true A-player team
• Creating a culture of continuous improvement
• And why they’re unapologetic about charging what they’re worth

They even reveal what’s next — acquiring an excavation company to expand their reach and impact.

This episode is full of real talk, hard-earned lessons, and actionable gems for anyone looking to scale a construction or trades business the right way — with intention, clarity, and freedom at the core.

Visit them at https://ballantynebuilds.com.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers.

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://www.linkedin.com/company/4-level-coach