This time on BEB:
I'm joined by copywriter Judith Rafferty from Fruition Ventures. Judith has dropped by to help us shed some light on Tone Of Voice (ToV), so we’re better equipped to create great content. Here were my three favourite talking points:

• Should we emphasise our quirks? > (4:12)
• Is it tougher to get content ‘right’ nowadays? > (6:21)
• Figuring out your ToV—a starting point  > (23:06)

Judith's background:
Judith Rafferty is a commercially astute Copywriter who produces value rich income generating copy that connects using words that woo. Her mission is to help save bogged down business owners from getting headaches over content creation when they should be shining their unique brilliance on the world.

Show notes:
N/A

Where to find Lincoln & Perrin:
The Fruition Ventures website
Judith on LinkedIn
Judith on Instagram

Where to find Tony:
Find your focus with Creative Business Coaching
Stand out with Branding
Learn about branding with The Brand Digest
Tony on Twitter
Tony on LinkedIn

This week on BEB:
I'm joined by a couple of friendly faces from the local networking scene. Photographers Lincoln Roth and Perrin Read kindly took the time to tell us why we should opt for tailored photos over stock photography. Here were my three favourite talking points:

• Is it important to keep things simple? > (11:57)
• Is it ever ok to use stock photos? > (15:07)
• How dressing well helps us in business...  > (34:19)

Lincoln & Perrin's background:
Lincoln and Perrin own Roth Read Photography. They are professional photographers who help business owners drop their stock photos, and replace them with creative, authentic, story telling branded images.

Show notes:
Insanely Simple by Ken Segall
The Jelly Effect by Andy Bounds
Chicken Soup For The Soul by Jack Canfield
Give and Take by Adam Grant

Where to find Lincoln & Perrin:
The Roth Read Photography website

Where to find Tony:
Find your focus with Creative Business Coaching
Stand out with Branding
Learn about branding with The Brand Digest
Tony on Twitter
Tony on LinkedIn

This week on BEB:
I'm joined by familiar face and collaborative enthusiast Aidan Campbell—Brand and Marketing Consultant, Brand Manager, Specialist, and Strategist. Aidan decided to take a brief break from networking to tell us all about Brand Management. Here were my three favourite talking points:

• Is being cheap a good strategy? > (4:50)
• The illusion of free time > (12:53)
• Is networking a helpful way to build a brand?  > (18:53)

Aidan's background:
Aidan comes from a sporting background where he helped local sports clubs improve the way their brand looks online. From there, he grew into working with businesses to help look after all their branding needs.

Show notes:
The Business Of Expertise by David C. Baker

Where to find Johnny:
Aidan’s website
Aidan on LinkedIn
Aidan on Instagram

Where to find Tony:
Find your focus with Creative Business Coaching
Stand out with Branding
Learn about branding with The Brand Digest
Tony on Twitter
Tony on LinkedIn