Building Emotional Connections in the Age of AI ft Inderpreet Singh

In the second episode of the State of Marketing series, Inderpreet Singh, Head of Marketing, Birla Opus, shares how AI is deepening emotional connections by enabling more personalized and intuitive brand interactions. He highlights how this evolution is redefining traditional marketing strategies and transforming the way campaigns are crafted and executed today. He is in discussion with Digvijay Ghosh, Partner at EY-Parthenon.

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