Building Breakout CPG Brands with John F. Maggio of JM Enterprises

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Zack Oates sits down with John F. Maggio of JM Enterprises to explore what it really takes to build enduring consumer brands. From co-founding Boulder Canyon Chips to working with brands like Justin’s, Duke’s Smoked Meats, Bigs Seeds, Jackson’s, Good Day Chocolate, and Cocktail Squad, John shares lessons from decades in CPG.

They discuss how restaurant brands should evaluate entering retail, why timing and category momentum matter, and the four pillars John uses to determine whether a brand is truly investable. He also explains why flavor ultimately wins and how “return on luck” plays a role in long term success.

Zack and John discuss:

• What makes a CPG brand scalable
• When restaurants should enter retail
• The role of timing and luck
• Why flavor always matters
• Brand, market, team, and capital alignment

Thanks, John!

Links:
https://www.linkedin.com/in/john-f-maggio-b98b593/
https://www.instagram.com/cocktailsquad/?hl=en