Building Brands with Soul: Jaci Lund on Creative Freedom, AI, and the Power of Design - Taking Flight - Episode 47

In this episode, Sarah sits down with Jaci Lund, founder of Treebird Branding, a creative agency that’s redefining what it means to build meaningful brands in a fast-changing world. Jaci shares the honest story behind starting Treebird out of creative frustration, the philosophy that drives their unique brand-building process (yes, it involves a little "witchcraft"), and how a floor tile at an Atlanta restaurant became a viral branding win. We also dive into the role of AI in marketing, the balance between creativity and professionalism, and why being “weird” might just be your agency’s greatest strength. If you're passionate about branding, design, or entrepreneurship, this is an inspiring conversation you won't want to miss.

Connect with Jaci on LinkedIn and follow her company Treebird Branding