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Building Brand Gravity: Attracting People Into Your Orbit

Building Brand Gravity: Attracting People Into Your Orbit

De: G&S Communications
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 Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.

Welcome to Building Brand Gravity!Copyright Dan Sanchez Economía Marketing Marketing y Ventas
Episodios
  • Why Only 1 in 4 Still Trust Businesses to Do Good

    Why Only 1 in 4 Still Trust Businesses to Do Good
    May 8 2025
    Business confidence is no longer just a reflection of quarterly results—it's a barometer of public trust, strategic clarity, and leadership alignment. Yet, according to new global research from The Page Society and The Harris Poll, only 1 in 4 people believe companies can positively impact the issues that matter most. Even fewer see both the action and context that build lasting confidence.

    In this episode, host Steve Halsey is joined by Eliot Mizrachi, VP of Strategy & Content at The Page Society, and Rob Jekielek, Managing Director at The Harris Poll, to unpack the insights behind the Confidence in Business Index—a landmark study spanning 14 countries, 16 issues, and interviews with 40 Chief Communications Officers worldwide.

    Together, they explore what the data means for communicators navigating a fragmented trust landscape, an evolving CCO role, and a multigenerational workforce with diverging expectations.

    Join us as we discuss:
    • Six societal issues shaping public expectations of business in 2025
    • What the Confidence Curve reveals about moving belief from 26% to 53%
    • Generational trust divides and Gen Z’s evolving expectations at work
    • How CCOs align internal culture with external credibility
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    44 m
  • Mind the Values Gap: Are Personal and Organizational Values Naturally in Tension?

    Mind the Values Gap: Are Personal and Organizational Values Naturally in Tension?
    Apr 8 2025
    In today’s workplace, the relationship between companies and their employees has never been more complex—or more fragile. The pressures of a volatile, uncertain, complex, and ambiguous (VUCA) world are reshaping how we work, how we lead, and how we navigate the space between personal and corporate values.

    For this week’s guest, Ethan McCarty, CEO & Founder of Integral, this isn’t just an academic discussion—it’s the very heart of what makes organizations thrive (or unravel). As a leader in employee engagement and organizational communications, Ethan has spent his career helping businesses bridge the gap between what they say they stand for and how their people actually experience work.

    On today’s episode, host Anne Green sits down with Ethan to explore the deep (and often uncomfortable) questions at the center of today’s workplace challenges. How can we better understand the relationship between an individual’s personal values and those expressed by their workplace? What are the implications for more, and less, alignment? Can businesses truly create a shared sense of purpose? And in an era of heightened political and social division, how should companies respond to (or account for) external pressures—without alienating the very people who keep them running?

    Join us as we discuss:
    • How the pressures of a VUCA world impact both individuals and organizations—and why those impacts aren’t always the same
    • The tension between corporate values and personal identity and values—where alignment matters and where it may never fully exist
    • The ongoing debates around politics in the workplace, return-to-office mandates, and the evolving role of DEI
    • The real effects of values misalignment on belonging, psychological safety, and performance
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    46 m
  • Navigating 2025: Essential Trends, Insights and Checklists

    Navigating 2025: Essential Trends, Insights and Checklists
    Jan 7 2025
    What will it take to succeed in 2025?

    In this episode, Steve Halsey and Anne Green share their predictions for 2025, diving into the trends and strategies shaping leadership, culture, innovation, and communication. From navigating a VUCA world to leveraging AI for trust-building and empowering teams to cultivate their resilience, this conversation offers actionable insights to help leaders and brands thrive.

    Join us as we discuss:
    • Critical factors likely to impact business and society in 2025.
    • How to balance strategy with authenticity in a rapidly changing world.
    • The transformative role of AI and storytelling in building trust.
    • Leadership priorities for agility, inclusivity, and empathy.
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    37 m
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