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Building Brand Gravity: Attracting People Into Your Orbit

Building Brand Gravity: Attracting People Into Your Orbit

De: G&S Communications
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Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.

Welcome to Building Brand Gravity!Copyright Dan Sanchez Economía Marketing Marketing y Ventas
Episodios
  • 12 predictions that will shape 2026

    12 predictions that will shape 2026
    Jan 6 2026
    Predictions are everywhere, but the real question is what is changing underneath them. In 2026, the pressure is stacking, the signals are getting noisier, and leaders will be judged on clarity and trust.

    Anne Green and Steve Halsey share their 2026 predictions and use them as a way to talk through the forces reshaping how brands operate and communicate. They cover the volatility “pressure stack,” the trust crisis of synthetic reality, and why AI is moving from experimentation to standard operating practice, with discipline becoming the differentiator. They also dig into cross sector signals leaders cannot ignore, including the ripple effects of GLP-1s and the growing role of external validation in B2B. The episode lands on two clear leadership shifts: invest in the human side of AI transformation, and treat corporate narrative like an operating system, not a campaign.

    In this episode:
    • 12 predictions for 2026 across AI, trust, narrative, healthcare stress, and volatility
    • Why synthetic content and compressed news cycles raise the bar for proof and credibility
    • What AI standardization really means, plus the people gap leaders keep underfunding
    • The case for narrative as an operating system that keeps your story coherent over time
    Más Menos
    37 m
  • How to Become a Truly Great Speaker and Presenter

    How to Become a Truly Great Speaker and Presenter
    Dec 18 2025
    From courtroom advocacy to the C-suite, Benjamin Thiele-Long shows why great speaking and presenting is a system, not just a script. If you want to build trust, clarity, and real influence, you need to learn fundamentals that you can use anywhere.

    Anne Green talks with Benjamin about his new book on public speaking, presenting, and talking to the media, and why these skills must be viewed – and cultivated – more holistically. He traces how a barrister’s mindset maps to communications, shares the three golden rules that sharpen any message, and explains why adaptability across audiences is the mark of a top communicator. Anne and Benjamin dig into training approaches that actually stick, the limits of AI without human judgment, and the “say-do” habits that build credibility. Benjamin also makes a case for kindness and clarity in how we teach and coach, so busy leaders can apply the right move in the right moment.

    In this episode:
    • The three golden rules for any presentation, interview, or speaker opportunity, and how to apply them in minutes.
    • Why adaptability beats polish, and how to adjust the same message for a range of stakeholders – whether investors, employees, customers or the media.
    • Training that works, from point-proof-anecdote structure to feedback you can reuse.
    • Trust as a practice, including the say-do ratio, good governance, and leaning into a little more kindness.
    • Other key insights from his new book: How to Be Utterly Brilliant at Public Speaking, Presenting and Talking to the Media
    Más Menos
    52 m
  • How Agencies Can Close the Strategy vs. Reality Gap

    How Agencies Can Close the Strategy vs. Reality Gap
    Dec 4 2025
    What separates integrated communications and public relations agencies that grow from those that stall? Part of the answer lies where strategy meets serendipity and where chance favors those that are prepared.

    Anne Green sits down with Michael Lasky, chair of the public relations practice at Davis+Gilbert, to unpack the gap between aspiration and execution found in D+G’s 13th Annual Public Relations Industry Trends Report. They dig into the push toward AI enablement inside agencies, from practices and policy to risk and ethics, and why training may have over-rotated toward technology while fundamentals like business development, financial management, and cross-team collaboration lag. Michael explains the “donut effect” in performance, with small and very large firms outpacing the middle in 2025, and how focus and specialization fuel profit. They also get practical on pricing models and the shift from vendor to counselor that will be increasingly critical moving forward.

    In this episode:
    • Michael’s three top takeaways from this year’s research: AI governance, neglected areas of training, and the role of long-term incentive programs
    • Why specialization and focus are outperforming the generalists, and what the “donut effect” says about performance across different types / sizes of firms
    • Why it’s essential to talk with clients about AI strategy, usage, contracts, and ROI before procurement calls
    • Continued evolution in pricing strategies and why better success metrics are critical to aligning value and outcomes
    Más Menos
    47 m
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