Who’s at the Heart of Your Mission?

Part of the Building Blocks of Storytelling series.

In this episode, we dig into the “Who” of nonprofit storytelling—who you are, who you serve, and who your donor is. I’ll share why getting clear on these three characters builds trust, honors the people in your stories, and helps donors see themselves as true partners in your mission.

When you get the WHO right, your writing stops feeling like a sales pitch and starts feeling like an invitation to a shared mission.

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