Building Better CMOs and Marketing Leaders Podcast Por MMA Global / LightningPod arte de portada

Building Better CMOs and Marketing Leaders

Building Better CMOs and Marketing Leaders

De: MMA Global / LightningPod
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Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles. Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com©️ MMA Global Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • How Leaders Raise the Bar, with Moët Hennessy SVP Regan O'Kon

    How Leaders Raise the Bar, with Moët Hennessy SVP Regan O'Kon
    Oct 8 2025
    Full transcript⁠⁠⁠⁠ ⁠⁠⁠⁠Watch this interview on YouTube⁠⁠⁠⁠ — One simple piece of advice has had a “profound impact” on Moët Hennessy SVP Regan O'Kon’s career: “Don't let tasks take over.” “We are all guilty of letting tasks take over, every single day,” Regan says. “You might have to create a PowerPoint, you might have to put a checklist on your annual planning milestone. You might have to have a huge cross-functional meeting, you might have to present to the board … [but] the most important thing is your team and your ability as a leader to remove barriers and let them go and be creative and inspired.” That philosophy guides Regan as the SVP of Commercial Marketing for Moët Hennessy, where her portfolio includes Dom Perignon, Hennessy, Veuve Clicquot, and other iconic brands. In an industry where luxury is defined by small acts of service and hospitality, Regan's team works to ensure every consumer interaction creates a memory. Today on Building Better CMOs, Regan and MMA Global CEO Greg Stuart discuss the complexity of bringing brand strategy to life at the point of purchase, the importance of leading with emotional intelligence, and how relentless focus and team consistency helped build the Aperol Spritz into a global phenomenon. They also explore the balance between data-driven insights and cultural intuition, why storytelling matters as much as the product itself, and how historic brands evolve while honoring their heritage. This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Rate & review the podcast⁠⁠⁠⁠⁠⁠⁠⁠ Links: ⁠⁠⁠⁠⁠⁠⁠⁠Regan's LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Greg's LinkedIn⁠⁠⁠
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    48 m
  • Agentic AI and Emotional Connection with Noha Abdalla, CMO of Choice Hotels

    Agentic AI and Emotional Connection with Noha Abdalla, CMO of Choice Hotels
    Sep 24 2025
    Full transcript⁠⁠⁠ ⁠⁠⁠Watch this interview on YouTube⁠⁠⁠ — “Sometimes when you get to a fork in the road and you have to decide, am I going to stay in this job or take this new job? … It can feel like the weight of the world on your shoulders to make that decision,” says Noha Abdalla, CMO of Choice Hotels. “[But] each path is going to lead you somewhere else and you're going to learn something new. And so take the burden off a little bit or the weight of that decision off and pick something and learn from it.” That philosophy has carried Noha from consulting to the American Red Cross, from Animal Planet to Hilton, and now to leading marketing across 22 brands and millions of room nights at Choice. Along the way, she’s seen firsthand how marketing builds trust, not just bookings, and how AI is transforming the creative process. Today on Building Better CMOs, Noha talks with MMA Global CEO Greg Stuart about the challenges of hospitality marketing, the decision to bring in Keegan-Michael Key as brand ambassador, and her team’s experiments with agentic AI to personalize at scale. They also discuss the role of mentorship, lessons from running a franchise business, and why marketers must champion emotional connection and trust at every step of the customer journey. This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Rate & review the podcast⁠⁠⁠⁠⁠⁠⁠ Links: ⁠⁠⁠⁠⁠⁠⁠Noha's LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Greg's LinkedIn⁠⁠⁠
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    51 m
  • Stacy Hammond, CMO of Charles Schwab: Cheerleader Leadership

    Stacy Hammond, CMO of Charles Schwab: Cheerleader Leadership
    Aug 20 2025
    Full transcript⁠⁠ ⁠⁠Watch this interview on YouTube⁠⁠ — “Knowing who you are then leads you to a place where you can start asking questions about how who you are shows up in the workplace,” says Stacy Hammond, Chief Marketing Officer at Charles Schwab. “Everybody at Schwab is a leader,” she says, and the best leaders do market research on themselves: How they are perceived, and how those perceptions align with the value they bring. Today on Building Better CMOs, Stacy and MMA Global CEO Greg Stuart talk about turning “earners into owners,” making investing simple and approachable, and the importance of both accessibility and transparency. They also discuss her unconventional path to the CMO role, beginning in Schwab’s retail business 24 years ago, and what it means to be a “cheerleader” for your team. This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠. ⁠⁠⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Rate & review the podcast⁠⁠⁠⁠⁠⁠ Links: ⁠⁠⁠⁠⁠⁠Stacy's LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Greg's LinkedIn⁠⁠⁠
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    52 m
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