Building Authentic Action Sports Brands - Troy Michels

Today, I sit down with the remarkable Troy Michels, an active lifestyle enthusiast and brand leader in the action sports, CPG, and the Outdoor Industry.
Troy's passion for outdoor activities has led him to experiences with various pro athletes, renowned brands and properties, including; Shaun White to Tiger Woods, Aspen Skiing Company/Snowmass, Budweiser, Burton Snowboards, @Coachella, JOCKO FUEL, K2, Nike, Oakley, ORIGIN® USA, Outside Magazine, the Olympics, Red Bull, Target, Universal, WME Sports/IMG, X Games, to name a few.
We dive deep into Troy's life as he crisscrossed North America, accumulating experiences that most of us can only dream of being part of.

Books discussed

How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease

https://a.co/d/aeDxz3C

The Ride of My Life

https://a.co/d/hpiSO9o

Decoded
https://a.co/d/hIYBdBg

Highline Outdoor Group https://www.highlineoutdoor.com/

LinkedIn https://www.linkedin.com/in/outdoorindustryrecruiter/