Building Audiences in the AI Age with Austin Armstrong

In this episode of the Blaze Your Own Trail podcast, host Jordan Mendoza interviews social media marketer and entrepreneur Austin Armstrong. Austin shares his journey from a challenging academic background to becoming a successful social media and SEO marketing agency founder. He discusses the importance of consistency, the evolution of social media platforms, and the strategies he used to build audiences on platforms like MySpace and TikTok. Austin emphasizes the need to diversify social media presence, own your audience, and leverage AI tools for content creation. He also provides actionable tips for growing on Facebook and maximizing engagement through collaboration and consistent posting.

Takeaways

Austin Armstrong has been a social media marketer for 20 years.
He started his first company focused on social media and SEO marketing.
Austin emphasizes the importance of consistency in business and sports.
He learned valuable lessons from his experiences in sports that apply to entrepreneurship.
Social media marketing has evolved significantly since the MySpace days.
Building an audience requires testing and iterating strategies.
Owning your audience is crucial to avoid losing your business.
Diversifying your social media presence protects against platform changes.
AI tools can automate content creation and scheduling.
Facebook is still a viable platform for growth and monetization.

Connect with Austin: https://www.linkedin.com/in/austinarmstrong90/

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The Blaze Your Own Trail Podcast is exclusively sponsored by CityGate Studios