Building AI-First B2B Marketing Teams Without Losing the Human Touch with Kostas Zachoudanis

What if your marketing team could do everything on their pipeline, without sacrificing quality? That’s exactly what Kostas Zachoudanis, Director of Marketing, is building at Ultimate Group – he’s leading an AI-first, insight-led marketing operation for six global events.

In this episode, he shares how he connects marketing and content into one powerhouse function, repurposes event content into high-value assets, and leads a team that blends speed, authority, and the human touch.

Kostas oversees a team of eight marketers plus the conference content team. With 16 years’ experience in global events and B2B marketing, he’s led teams across Asia, UAE, Africa, Latin America, and Europe - and has pioneered approaches to content strategy, in-house capability building, and AI adoption that accelerate results without losing creativity.

Find out:

• Why benefit-led, insight-rich content builds authority faster than slogans
• How to turn events into a year-round content engine
• How to break down silos between events, media, and marketing
• Why he treats AI as another member of the team
• The moment a team member told him, “AI makes me feel redundant” - and how he responded
• Why over-reliance on AI can be as dangerous as ignoring it
• The safeguards he uses to avoid AI copyright and IP pitfalls

Important Links & Mentions

• Kostas Zachoudanis on LinkedIn https://www.linkedin.com/in/konstantinos-zachoudanis/
• Ultimate Group on LinkedIn https://www.linkedin.com/company/theultimategroup/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/