Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting) Podcast Por David Hooper arte de portada

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

De: David Hooper
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Big Podcast Playbook: the no-fluff marketing podcast for podcasters who want audience growth.Big Podcast Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Returning After a Long Break: What Happens?

    Returning After a Long Break: What Happens?
    Dec 24 2025
    Can podcast awards really boost your reputation, and what happens when you return to podcasting after years away? David Hooper shares stories, listener letters, and hard-won insights in this episode of Big Podcast Playbook ... Big Ideas in This Episode Game podcast awards for envy-inducing credibilityMicro-fame: win an award with only 50 votesAwards hype: open doors, but hollow insideQuit for years? Return with even more powerFeel like a beginner again ... and winOld podcast kings return: threatened or inspired?Your fans crave glory too ... give it to them Why You Should Listen The hidden reason winning podcast awards can make your audience obsessed with you (and how to exploit it for massive loyalty)Why most awards are "vanity metrics" — and the sneaky little trick to use them for big-time credibilityThe under-the-radar method to game nearly any awards system (without breaking a single rule)"Best None of the Above"? How targeting obscure categories can make you a legendWhat elite podcasters do to turn tiny wins into doors flung open ... while you're still begging outsideHow to use jealousy to make your fandom fight for your honor (and skyrocket your reach overnight)The Cinderella story: coming back to podcasting after years in the abyss (Are you doomed or destined for a comeback?)Want a tribe who worships every word? Learn the community-building move that'll make your podcast listeners ravenous for moreThe one mistake fresh podcasters make when chasing awards (and how you can profit from their failure)Why the rules of podcasting have changed forever (and how industry dinosaurs will never see you coming)The real secret to regaining power after you've disappeared from the scene (and how to turn your absence into envy-fueled advantage)Why your rusty "return" is your most powerful superpower ... if you remember this one thingHow seasoned hosts quietly outmaneuver the young hotshots ... with less effort and a bigger paydayThe hidden cost of burning yourself out (and why laziness just might lead to long-term podcasting power)The quickest way to get your confidence and voice back (plus a little-known daily ritual almost no podcast coach will tell you about) Episode Timestamps [00:01:47] How winning podcast awards is actually more about community building than personal achievement (and how few votes it really takes to win!)[00:02:10] The untold story of how a niche Renaissance Festival band topped the global charts thanks to a "Lord of the Rings" tune (and what it reveals about gaming online popularity)[00:04:46] The eye-opening truth: It might only take five votes to become an award-winning podcaster ... and how one "crappy" album cover won five times![00:07:00] The secret behind accepting an award in an empty arena—how one podcaster created viral excitement by live streaming his own victory.[00:08:52] The Christopher Cross "curse" ... why the Best New Artist Grammy went from a shrine to a closet, and what it teaches you about chasing external validation.[00:13:00] How coming back to podcasting after years away makes you a different (and potentially better) creator, and why embracing that transformation is your secret edge.[00:20:18] The real reason podcasters get stuck after a break: feeling like a beginner again, and David Hooper's battle plan for getting your groove (and confidence) back faster than you think. You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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    25 m
  • The Truth About Podcast Awards

    The Truth About Podcast Awards
    Dec 12 2025
    Can paying for podcast awards actually help you grow your audience, or is your money better spent elsewhere? Why most trophies aren't worth chasing in this episode of Big Podcast Playbook ... Big Ideas in This Episode The ugly truth behind paid podcast awardsTrophy chasing: envy fuels empty victoriesSponsors don't care about your shiny awardAward-winning? Listeners don't careJudge panels: old, out of touch, easily boughtWhy $300 is better spent on gear, not gloryMake your podcast irresistible Why You Should Listen Why "award-winning" bragging rights could mean less than you think ... and what actually makes sponsors droolThe dirty little secret behind paid podcast awards (and why the winners aren't always the best)How to game the system for credibility ... or why most "award panels" secretly don't care about youThe golden rule for getting listeners that no trophy can ever unlockTired of hustling for sponsors? Discover what they truly lust after (and it's not a shiny medal)The quickest way to get more respect in podcasting without swiping your credit cardWhy "celebrity panels" are a mirage ... and the jaw-dropping truth about who's really judging your podcastHow envy fuels the award racket ... and how to stay immune to their sales pitchesThe hidden power move: Invest in your mic, not a meaningless certificateWhat top podcasters do instead of chasing awards (and how you can steal their strategy)Why throwing cash at awards is perfect for the lazy podcaster (but deadly for the ambitious one)Could a $100 microphone bring you more listeners than $1000 worth of "award entries"?The seductive myth of credibility ... and how to seize real control of your reputationHow insider clubs (and "peer voting") at the Grammys reveal the truth about podcast awardsStop lusting after trophies ... grab hold of tactics that spike your audience and make rivals beg for your secrets Episode Timestamps [00:00:28] Why most podcast awards are actually a "pay to play" business (and how much podcasters are really spending for a shot at a trophy)[00:02:38] The seductive dream of credibility and sponsors: What podcasters think trophies unlock (and the reality behind it)[00:03:35] How anyone can make up an award (including you!), and why most listeners don't care about your shiny medal[00:05:53] The hard truth: Listeners and sponsors don't care about your awards (they care about something else entirely)[00:06:44] The sub-sub-category bestseller scam: How you can "win" without really winning—and why it doesn't matter[00:07:33] The secret reason truly successful podcasters don't even submit for awards (and what they're doing instead)[00:09:30] The real question: Do you want your work judged by a random panel ... or do you want your listeners to decide your worth? You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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    16 m
  • Turning One-Time Listeners Into Loyal Podcast Fans

    Turning One-Time Listeners Into Loyal Podcast Fans
    Dec 3 2025
    Turning casual listeners into loyal podcast fans and building true community, plus how shorter episodes, punchy hooks, and connecting with your audience can grow your show in this episode of Big Podcast Playbook ... Big Ideas in This Episode Hook listeners with stolen cowboy boots mysteryShorter episodes: save time, boost completion envySecrets to building real podcast community revealedTease your best stories ... ignite listener curiosityAudiograms that actually convert: the three-bullet fixTurn guests into trusted insiders, gain listener loyaltyAre you the host no one likes? Brutal truth exposed Why You Should Listen The sneaky shortcut for turning one-time listeners into raving, loyal fans (even if they're complete strangers now)Why 35% podcast completion rates can be a secret goldmine ... and how to double them without spending a dimeThe forbidden "cold open" trick that hooks listeners in seconds — even those with zero attention spanHow to tap into envy and make every founder desperate to appear on your showThe lazy podcaster's hack for building a vibrant community (without endless social media posts or wasted DM replies)Are you making the deadly mistake that chases new listeners away before they finish episode one?The "commuter psychology" secret: how to hijack drive-time and steal market share from mega-shows like Joe RoganThe single question that transforms a boring interview into must-listen drama ... and no guest can resist answering itWhy posting more audiograms and quote cards might actually be killing your repeat listens (and the devilishly simple fix)How to wield LinkedIn and Instagram to trigger listeners' lust for status ... and make them brag about your show to their entire networkThe glutton's guide to packing episodes with the right amount of irresistible hooks (plus what happens when you add just one more)How to use the power of "insider secrets" to make listeners greedily consume every episode (and skip your competitors' shows)One spoken line that makes guests and listeners feel instantly connected, admired … and totally under your controlThe dark psychology behind why founders won't admit they're lost ... and how your show can become their safe havenThe little-known way to wield power in any niche community (use this and people will chase you for interviews, not the other way around!) Episode Timestamps [01:24] The silent struggle: Why your interview podcast might feel like "talking to strangers" instead of building real community[02:27] Are your episodes losing listeners because they're too long? The commuter's secret podcast formula revealed[03:39] Why a podcast's 35–40% completion rate could be a sign you're doing better than YouTube or blogging—don't miss this hidden strength![04:43] The political campaign trick that breaks through the noise ... and how podcasters can steal it[05:12] The stolen truck full of cowboy boots: How building suspense hooks listeners (and how you can use this radio technique in your own podcast)[08:11] The "three-bullet ad" trick: Teasing irresistible content in your audiograms and why this gets listeners to click[12:00] The credibility gap: Why early-stage founders won't open up (and why building trust is the secret weapon for podcasters who want big guests and loyal fans) You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
    Más Menos
    16 m
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