Bringing cash flow clarity to SMBs with Relay’s Yoseph West

Small business owners wake up each day focused on two things: their Instagram and their bank account. But what if banking could do more than just show a balance?

On this episode, Yoseph West, Co-Founder and CEO of Relay, discusses how banking designed for small businesses can drive cash flow confidence and financial clarity.

Key Takeaways:

(03:43) Small businesses struggle with financial visibility.

(06:52) Relay differentiates itself from traditional business banks.

(09:07) Preventing check fraud with authorization controls.

(10:53) Small businesses still compare digital banks to traditional ones.

(14:41) Attracting new customers and driving organic growth.

(18:55) Three key factors matter when choosing fintech partners.

(24:17) Small businesses demand more from their financial institutions.

(28:19) Building deep relationships with customers is essential for success.

Resources Mentioned:

Yoseph West -

https://www.linkedin.com/in/yosephwest/

Relay LinkedIn -

https://www.linkedin.com/company/bankwithrelay/

Relay Website -

https://www.relayfi.com/

Coalition for Financial Ecosystem Standards -

https://www.businesswire.com/news/home/20241001547800/en/Coalition-for-Financial-Ecosystem-Standards-CFES-Launches-to-Develop-Industry-Standards-for-Nonbanks-Participating-in-Financial-Services

Any specific guest you’d like to hear on the show? Leave your suggestions at

https://www.smbtechinnovators.com/.

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