Bringing Barbie to the Highway

Kaylee Nix and Grace Sharkey chat with Danielle Bansch, a national account manager at TransForce, about the group’s "Barbies in Trucking" campaign. They discuss its inspiration and how it aligns with TransForce's commitment to diversity, aiming to break gender stereotypes in the male-dominated trucking industry. The hosts explore the impact of encouraging women in transportation careers and celebrate TransForce's recognition as a Top Place for Women to Work in Transportation. Follow the Great Quarter, Gals Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices