Bridging the Gap in Rural Philanthropy

In this wide-ranging episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., sits down with rural fundraising champion Julie Bianchi, CFRE, Campaign Practice Director at Cloudbreak Collective. With deep roots in small towns and a career spanning both urban and rural philanthropy, Julie brings a fresh and honest perspective on what it really takes to fundraise where the tractors outnumber the Teslas. From the quiet generosity of anonymous donors to the untapped power of community-led campaigns, Julie makes one thing clear: rural fundraising isn’t underdeveloped, it’s under-celebrated. Julie kicks things off by breaking down the “rural funding divide,” pointing out that while 20% of Americans live in rural areas, only 8% of philanthropic dollars go there. But she doesn’t dwell in scarcity, she flips the narrative. In towns where resources are limited, collaboration is a way of life. From barn-raising mentalities to in-kind giving and deep volunteerism, rural communities are masters of making something from nothing. “We ask, who’s the spark plug?” Julie says. “Who’s the local champion who can rally the neighborhood and light the fire?” The conversation dives into the nuances of recognition in small communities, where humility often trumps headlines. Julie shares how major donors frequently choose to remain anonymous, not because they don’t care, but because they do. In tight-knit towns, you’re just as likely to bump into a million-dollar donor at the grocery store as you are to share a church pew with them on Sunday. Public recognition, she explains, can feel more like a spotlight than a thank-you, so fundraisers are rethinking how to honor gifts with sensitivity and meaning. Bill and Julie also explore how digital tools and peer-to-peer fundraising are helping rural nonprofits reach supporters far beyond their borders. And for anyone wondering how to be a better ally to rural organizations, Julie’s advice is simple: show up year-round, not just during tourist season. Whether you’re a local leader or a vacation-home owner, sustainable support means investing in the long-term health of the community. Because at the end of the day, fundraising in small towns isn’t about scarcity, it’s about abundance, creativity, and people showing up for each other when it matters most.