In this episode of the HD Your Biz podcast, host Jamie Palmer delves into the importance of speaking the language of potential clients using human design principles. [00:02] Jamie discusses the common challenges faced by experts who struggle to transition from a one-to-one practice to a one-to-many model, often due to their reliance on referrals and their use of technical language that potential clients may not understand. [00:37] She emphasizes the need for experts to adopt a marketer's approach by meeting clients where they are and speaking in terms that resonate with them. [03:06] Jamie uses human design as a framework to illustrate how experts can translate their expertise into language that potential clients can relate to, thereby improving their marketing and sales efforts. [07:05] She also provides a detailed explanation of how the nine defined centers in human design can support clients and offers practical examples of how to apply these principles in business. Jamie concludes by inviting listeners to join her Ideal Client Workshop for a deeper dive into these concepts. [18:06] Calls to Action Join the Ideal Client Workshop to learn more about translating expertise into client-friendly language. Ideal Client Workshop Leave a review for the podcast to provide feedback on the content. Jamie Palmer's new book: "The Human Design Client Compass" Get on my list to receive early access bonuses. Chapter 1: Introduction to the HD Your Biz Podcast Summary: Jamie Palmer introduces the podcast and sets the stage for discussing how to speak the language of potential clients using human design. Timestamps: 00:02 - 01:00 Chapter 2: The Struggles of Experts in Business Summary: Jamie discusses the common challenges faced by experts in transitioning from a referral-based business to a broader market. Timestamps: 01:01 - 05:00 Chapter 3: The Difference Between Experts and Marketers Summary: Jamie explains the distinction between experts and marketers, emphasizing the importance of speaking the client's language. Timestamps: 05:01 - 10:00 Chapter 4: Using Human Design to Connect with Clients Summary: Jamie uses human design as an example to illustrate how experts can better communicate with potential clients by avoiding technical jargon. Timestamps: 10:01 - 15:00 Chapter 5: Translating Expertise Through Human Design Summary: Jamie outlines how to use defined centers in human design to translate expertise into language that resonates with clients. Timestamps: 15:01 - 25:00 Chapter 6: Practical Examples and Client Stories Summary: Jamie provides practical examples and client stories to demonstrate how to apply these concepts in real-world scenarios. Timestamps: 25:01 - 35:00 Chapter 7: Invitation to the Ideal Client Workshop Summary: Jamie invites listeners to join the Ideal Client Workshop for deeper learning and practical application of the discussed concepts. Timestamps: 35:01 - 40:00 Chapter 8: Conclusion and Call to Action Summary: Jamie concludes the podcast, encouraging listeners to leave reviews and tune in for the next episode. Timestamps: 40:01 - 41:00 Actionable Advice Speak the Client's Language Avoid using technical jargon and instead use language that resonates with potential clients' experiences and problems. [06:51] Identify the First Problem You Solve Focus on the initial problem you solve for clients and use that as a starting point to communicate your value. [18:01] Use Defined Centers as a Translation Tool Leverage the defined centers in human design to translate your expertise into terms that are easily understood by your clients. [04:59] Meet Clients Where They Are Understand the level of awareness of your potential clients and tailor your communication to meet them at their level, whether they are problem-aware or solution-aware. [17:37] Continuous Learning and Adaptation Engage in workshops and training to refine your approach and stay updated on effective strategies for client communication and business growth. [18:06] Defined Center Strengths Visual Complete Transcription Below ******* Jamie Palmer (00:02): Hello, hello, hello and welcome to the HD or Biz podcast. I am your host, Jamie Palmer, and I am super excited to talk to you today about speaking the language of your potential client using your human design. So one of the things that I experience most frequently with clients who come into my world is that they are often in this space of they have the expertise. They've often tried to launch a course or a program and it's often fallen flat or it hasn't gone as well as they thought it would be, or they're fully bucked out in their practice, right? They've got a one-to-one practice and they want to start to transition out of that one-to-one practice. But ultimately, they are struggling to sell when the business isn't coming from a referral because primarily their business has been by referral or people actively searching for the ...