Bridging the Gap Between Sales and Marketing

💡 In this episode of the Sales Leadership Awakening podcast, Jenn Steele, CEO and Co-Founder of SoundGTM, discusses the challenging dynamic between marketing and sales teams. She highlights the common blame game between marketing and sales and the importance of effective communication and collaboration between the two functions. The discussion emphasizes the need for mutual understanding, active listening, and a shared commitment to solving problems as a unified front. 💡

"If you have a sales background, you must learn the long-term thinking of marketing. If you have a marketing background, you must learn the sales grind. Marketing and sales should be a unified problem-solving front." - Jenn Steele

Jenn Steele’s insights from the episode include the significance of listening to sales calls, leveraging CRM data to enhance lead quality, and building relationships between marketing and sales teams. By encouraging open communication, aligning objectives, and fostering a customer-centric approach, organizations can bridge the gap between sales and marketing to drive success collaboratively.

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