Bridging Sales & Marketing for Growth in Behavioral Health with Daniel Krasner

In this episode of Recovery Reach by Recovery.com, we sit down with Daniel Krasner, former Chief Marketing Officer at Summit Behavioral Healthcare (Summit BHC), about bridging the gap between sales and marketing in the behavioral health industry. Daniel shares his unique journey from business development to the C-suite, revealing the mental and tactical shifts required to lead both teams. The conversation covers building in-house marketing, the power of attribution, local branding, alumni programs, and the future of targeted, data-driven campaigns. Packed with real-world stories and actionable insights, this episode is a must-listen for anyone in healthcare marketing or business development.

Explore mental health and addiction treatment options: https://recovery.com/

Learn more about Daniel's consulting & interventionist services: https://dksolutionsgroup.com/

Connect with Daniel on Linkedin: https://www.linkedin.com/in/danielkrasner

00:00 – Intro: Why sales and marketing must work together
01:12 – Daniel’s background: From business development to CMO
02:15 – The shift from sales to marketing leadership
03:30 – Learning digital marketing from scratch
05:00 – Building a digital marketing team and hiring agencies
07:00 – In-house vs. agency: Pros, cons, and lessons learned
09:00 – Aligning business development and marketing strategies
10:45 – Navigating team tensions and communication challenges
13:00 – The importance of attribution: Tracking what works
15:00 – Tools and processes for measuring ROI
17:00 – Creating local awareness and building community trust
19:00 – Launching new facilities: Pre-opening strategies
21:00 – The role of content, SEO, and Google reviews
23:00 – Balancing brand storytelling with performance marketing
25:00 – Feedback loops: Sales, marketing, and operations working together
27:00 – Best practices for regular team communication
29:00 – Alumni programs: Leveraging testimonials and reviews
31:00 – The future of behavioral health marketing: Personalization & innovation
33:00 – Daniel’s next chapter and how to connect
34:00 – Final thoughts and takeaways

Key Takeaways:

• Sales and marketing alignment is crucial for growth and patient acquisition.
• Data-driven attribution enables smarter marketing investments.
• Local branding and authentic community engagement build trust.
• Regular, structured feedback between marketing, business development, and operations teams prevents miscommunication.
• Alumni programs and testimonials are underutilized assets for reputation and referrals.
• The future is in targeted, persona-based, and multi-channel campaigns.