Bridging Oldschool Textbooks and Modern Tactics with Dr. Wilson Zehr - CFR #795

Dr. Wilson Zehr, marketing professor and serial entrepreneur with over 20 years in business operations and direct mail innovation, reveals how he bridges academic theory and real-world entrepreneurship, teaching students through immersive "pub talks" and high-growth startup modeling. He shares why direct mail still delivers a stunning $12 return for every $1 spent and how it complements digital tools as part of a complete marketing "toolbox." From creative campaigns like mailing foam fingers to virtual students, to insights on AI's impact on search visibility and advertising, this episode delivers essential wisdom for entrepreneurs ready to blend classic marketing fundamentals with modern innovation.

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