Bricks and Clicks Podcast Por Cliff Hudson and Craig Miller arte de portada

Bricks and Clicks

Bricks and Clicks

De: Cliff Hudson and Craig Miller
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What does it really take to lead a legacy brand into the digital era—and keep it thriving? Why do some companies succeed, and others don’t?

Bricks and Clicks is a masterclass in modern business strategy and transformational growth. Hosted by Cliff Hudson, former CEO of Sonic Drive-In, and Craig Miller, veteran strategist and technology leader, this podcast explores how traditional businesses can evolve, innovate, and lead in a fast-changing world.

Each episode features actionable in-depth discussions with visionary executives, digital pioneers, and brand builders who are redefining what it means to serve customers in the age of disruption. From leadership in legacy companies to digital strategy, operational reinvention, and customer-centric innovation, Bricks and Clicks offers candid, practical conversations packed with takeaways you can apply to your own business.

Whether you’re in the boardroom, a member of the c-suite, part of the front-line leadership, or building a business from the ground up, join Cliff and Craig as they talk with the minds shaping the future of business—where physical and digital meet, and transformation becomes reality. Bricks and Clicks is a production of Forbes Books.Forbes Books Economía Gestión Gestión y Liderazgo Liderazgo
Episodios
  • Sonic Accelerates Growth in the Digital Age: $1B (1997) to $5.8B (2021)

    Sonic Accelerates Growth in the Digital Age: $1B (1997) to $5.8B (2021)
    Aug 12 2025
    Former Sonic CEO Cliff Hudson and tech architect Craig Miller reveal how a digital transformation—sparked by Hudson’s 2004 'techno-oval' customer-engagement vision propelled the drive-in chain to $5.8B. They detail overcoming legacy 'tech debt,' leveraging Sonic’s unique 25-stall drive-in model to dominate app-based convenience and scaling integrated POS/mobile systems across 3,600 stores. Despite post-acquisition sales dips, their tech stack delivered over a 20% pandemic surge, proving brick-and-mortar resilience through operational reinvention—a universal playbook for legacy brands battling digital disruption and ever-changing market conditions.
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    25 m
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