Brian Denenberg - Every quarter have a sales target and a learning target.

In this episode, I talk to Brian Denenberg, who is a sales advisor and investor. He is the co-founder and Managing Partner of Venture Lane Studio, Boston.

This episode is a rich repertoire of sales insights.

Brian has decades of experience in building sales teams across Asia and the US. In this episode he clearly articulates the three phases of growth for a start up and the stress that accompanies them.

• Product-Market Fit
• Sales-Market Fit
• Scaling

Brian talks about the importance of defining a repeatable sales process before expanding the sales team.  He outlines the importance of a CRM system and what he looks for when he advices startups.

Brian also touches upon the strategies he uses as well as those he has seen used by successful sales leaders to cope up with stress-on-the-job.