Brett Townsend, Head of North America Insights at Electrolux | Four ways to improve market research

With almost two decades of experience in insights (Pepsico & Electrolux), Brett Townsend shares the pitfalls of market research and how we can improve as professionals and as an industry. 

- How marketing research can be more relevant within companies
- The importance of company politics for market researchers
- Nuances of consumer targeting
- How artificial intelligence amplifies consumer insights

You can see the full notes at diggingforinsights.com