Breaking the “That Won’t Work Here” Myth

In this episode of the Cheer Biz Podcast, host Dan Cotton tackles one of the biggest myths in the cheer industry: the belief that successful systems only work for large, well-established programs like Oregon Dream Teams. Dan shares how ODT started with just 43 all star athletes and no tumbling program, and how the growth to hundreds of athletes came from consistent systems, smart changes, and a willingness to challenge limiting beliefs. You’ll hear why excuses like “our families won’t accept that” or “that only works at big gyms” are holding you back, and how you can implement the same strategies in gyms of any size. From restructuring private lessons to setting athlete expectations and building a recognizable brand, Dan explains how proven systems can be adapted to any program. If you want to stop relying on excuses and start creating real growth in your cheer gym, this episode will show you exactly how to make it happen. Dan shares why speed-to-contact dramatically increases conversion rates, how to build a reliable follow-up system, and what mistakes gym owners make when managing their lead lists. You will learn how to identify qualified leads, nurture interest, and close more sales without wasting time on the wrong people. This episode is designed for cheer gym owners and coaches who want to grow enrollment, increase revenue, and create systems that ensure no opportunity is lost.