Breaking the Code Podcast Por Havas Medical Anthropology arte de portada

Breaking the Code

Breaking the Code

De: Havas Medical Anthropology
Escúchala gratis

Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.

Your hosts: Sonika Garcia, MPH, and Gabriel Allen-Cummings- Medical Anthropology Strategists at Havas Health & You.

© 2026 Breaking the Code Economía Marketing Marketing y Ventas
Episodios
  • Who Cares for the Raregiver?

    Who Cares for the Raregiver?
    Feb 27 2026

    This Rare Disease Month, the team is shifting its focus to the caregivers.

    Caregiving is often seen as the ultimate display of love. It's a role that needs more recognition, but when we start thinking about caregivers as heroes, we risk no longer seeing them as people who could need support from others. In this episode, Sonika and Gabe are joined by Raregivers' founder Cristol Barrett O'Loughlin, Havas Health's Global Rare Disease Lead Afshan Rizvi Hussain, and Social Strategist Binaka Norris to discuss the emotional pain caregivers endure and the global PSA they're launching for Rare Disease Day to bring that pain to light. Their illuminating conversation examines how idealized narratives of strength can unintentionally deepen stigma and suppress vulnerability. Through the lens of caregivers of people with rare diseases, they explore the emotional complexity of long-term care and the psychology of self-sacrifice.

    Follow us on LinkedIn

    Más Menos
    1 h y 18 m
  • The Evolution of the New Year's Resolution

    The Evolution of the New Year's Resolution
    Feb 20 2026

    Every January, millions of us resolve to reset and become a better version of ourselves. But where did New Year’s resolutions come from, and why do they so rarely stick?

    As the fervor behind the new year quiets, Sonika and Gabe take a moment to trace the evolution of the New Year’s resolution, from ancient Babylonian promises to the gods to today’s culture of self-optimization and burnout. They unpack how modern goal-setting became tangled with fear of failure and misplaced faith in willpower, and explore a radically simpler way forward.

    Tiffany Teng also joins the discussion! Tiffany was a key contributor to Havas' recent GLP-1 report and shares insights on goal setting around the holidays. Check out our report Holidays in the GLP-1 Era here: https://forms.office.com/Pages/ResponsePage.aspx?id=V1Xtx8ilNUSfq62nq83AG8XJvg801jdPt_lTqxsrFANUM0V…

    Follow us on LinkedIn

    Más Menos
    26 m
  • The Invisible Crisis Within Acute and Chronic Pain

    The Invisible Crisis Within Acute and Chronic Pain
    Jan 30 2026

    In this episode, Sonika and Gabe explore how pain is experienced differently across bodies and interpreted differently in conversations, with a focus on people living with Sickle Cell Disease. This conversation dips into acute and chronic pain, highlighting the challenge health communicators face in bringing the unseen aspects of someone's pain to light. This episode was recorded in October 2025.

    Follow us on LinkedIn

    Más Menos
    30 m
Todavía no hay opiniones