Breaking the Code Podcast Por Havas Medical Anthropology arte de portada

Breaking the Code

Breaking the Code

De: Havas Medical Anthropology
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Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.

Your hosts: Sonika Garcia, MPH, and Gabriel Allen-Cummings- Medical Anthropology Strategists at Havas Health & You.

© 2025 Breaking the Code Economía Marketing Marketing y Ventas
Episodios
  • The Invisible Crisis Within Acute and Chronic Pain

    The Invisible Crisis Within Acute and Chronic Pain
    Jan 30 2026

    In this episode, Sonika and Gabe explore how pain is experienced differently across bodies and interpreted differently in conversations, with a focus on people living with Sickle Cell Disease. This conversation dips into acute and chronic pain, highlighting the challenge health communicators face in bringing the unseen aspects of someone's pain to light.

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    30 m
  • Social Media Diagnosed Me

    Social Media Diagnosed Me
    Aug 15 2025

    In Breaking the Code's 50th episode, we are joined by our 2025 summer intern, Gabriel Robinson (GR), not to be confused with Gabriel Allen-Cummings (GA). This conversation began because of GR's curiosity about social media being used for self-diagnosis, and it evolved to cover HCPs on social media, generational nuances in social media use, and the emergence of AI as a comprehensive caregiver.

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    26 m
  • Ripped From The Headlines: Everything You Need to Know About the New Breast Cancer Vaccine (Vogue)

    Ripped From The Headlines: Everything You Need to Know About the New Breast Cancer Vaccine (Vogue)
    Aug 8 2025

    "Ripped From The Headlines" is a new series for Breaking the Code, where Sonika and Gabe react to a news story with a medical anthropology lens. On this edition, they react to Anixa Biosciences' breast cancer vaccine completing phase one of clinical testing. The notion of a cancer vaccine sparked a variety of conversation topics from women's health to vaccine culture. If you love to listen to rich, fast-evolving conversations, then give this a listen and let us know what you think!

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    31 m
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