Joe Burns, Strategy Lead at Quality Meats, joins Breaking & Entering to unpack how real strategy isn’t about data hoarding or 150 slide decks. It’s about edge. He shares why PowerPoint might be worse than the Black Death, how AI is reshaping the strategist’s role, and why the best ideas come from breaking rules everyone else thinks are real.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

Tourism Australia CMO Susan Coghill joins Geno to share how “Come and Say G’day” became one of the most recognizable destination campaigns in the world. She reveals how consistency beats constant reinvention, what happened when Robert Irwin suddenly became a global sensation, and how Australia’s marketing team turned a kangaroo into a worldwide icon.

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André Toledo, CCO of DAVID New York, joins Breaking & Entering to talk about creating ads that actually entertain. From Lima to Madrid to New York, André’s built his career on passion over pedigree and ideas over ego. He shares how to sell risky work like Burger King’s “Stevenage Challenge,” why obsession with your book matters, and how hiring people better than you keeps an agency’s soul alive. Plus, the funniest reason anyone’s ever worked this hard for a free Whopper.

More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

Erica Roberts sits down with Brian and Geno to talk about what it really takes to stay on top in advertising today. She shares how fear fuels her creativity, why she fights boredom by choosing the hard problems, and how hands-on leadership keeps BBH USA winning big. From falling asleep at concerts to relaunching iconic brands with swagger, Erica brings honesty, humor, and practical advice for anyone chasing a career that keeps them excited to show up every day.

Subscribe and listen to Working Smarter — A podcast about AI and modern work: https://workingsmarter.ai/

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Jason Harris Built Mekanism. Then He Rebuilt It Four Times.

Jason Harris, co-founder and CEO of Mekanism and host of Soul & Science, joins Breaking & Entering to talk about how he built one of the most respected indie agencies in the country, sold it, and kept its soul intact. He breaks down what Harvard learned from his campaigns, why advertising will always survive, and the one mistake most people make when trying to break into the industry. Plus, the wild story behind “Geno's Meats,” the funniest podcast tangent we’ve ever had.

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500 PODCASTS!

For our 500th episode special, ad legend Rob Schwartz interviews Geno.

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Susan Credle went from giving receptionists their bathroom breaks to becoming one of the most influential creative leaders in the world. The Global Creative Advisor at IPG and former Global CCO at FCB shares how she built her career from the ground up, created the “Never Finished” philosophy that reshaped FCB’s culture, and helped turn M&M’s into an enduring brand icon.

Susan opens up about fighting for ideas, building people instead of just work, and why young creatives should pick the city first, not the agency.

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Mike Byrne has made 22 Super Bowl commercials, led creative for Nike at Wieden+Kennedy, and now runs Anomaly as Global Chief Creative Officer. In this episode, he breaks down how a single print ad made him fall in love with advertising, what he learned from Dan Wieden, and why he still writes every morning. We talk about leaving the best job in the industry to take a huge risk, the creative habits that last decades, and what it takes to lead one of the world’s top agencies.

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