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Breaking and Building Leaders

Breaking and Building Leaders

De: Building and Breaking Leaders
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The real estate’s greatest share their secrets for us to learn, unlock our potential, and equip us with the tools & insights to become better leaders. And leave a lasting impact. So if you enjoy remarkable stories & lessons from leaders in the real estate industry then this is for you! "Andrew is the Tim Ferriss bringing Tools of Titans to Real Estate" - Ken PozekBuilding and Breaking Leaders Economía
Episodios
  • How Ryan Serhant Did $6.5B Without Chasing Sales

    How Ryan Serhant Did $6.5B Without Chasing Sales
    Mar 25 2026
    Ryan Serhant, star of Million Dollar Listing New York, turned a failed acting career into a $6.5 billion real estate empire. In this episode, he shares the mindset, strategies, and daily routines that helped him rise to the top, including why visibility is the secret sauce to success in real estate. In this episode: ◼️ Why visibility beats sales skills ◼️ The media-first business model he used to build his brand ◼️ How reputation is the foundation of his success ◼️ Why his only plan B is himself ◼️ The power of content to generate leads and close deals We cover: (02:01) Why Ryan's a Media Company That Sells Real Estate (04:07) Your Brand Is What People Say When You Leave the Room (06:46) Stranded on a Golf Course in Shanghai at 6AM (10:35) You're Selling a Childhood Memory, Not a House (13:20) An 11-Year-Old on YouTube Sold a $13 Million Apartment (17:03) One Hour a Day on Content — How He Splits It (30:08) Can You Manufacture Confidence Before You Earn It? (39:30) You Have 1,000 Minutes a Day — How Many Are You Wasting? (44:05) Find Business, Keep Business, Do Business (49:00) How Improv Class Became His Sales Method (55:00) Respond in One Hour or Get Fired (58:33) "Selling Is a Transfer of Enthusiasm" (01:02:01) "I Don't Work for You — I Work for the Deal" (01:02:55) Follow Up, Follow Through, Follow Back (01:05:00) A $400 Flight to Paris Led to $300 Million in Deals (01:10:35) Brutal Honesty Is Cheaper Than Babysitting a Lie (01:16:05) Hire Fast, Fire Faster, Promote Fastest (01:23:30) Real Estate Is Just the Bark — Sales Is the Oak Tree (01:34:03) His Biggest Regret? "I Never Asked for Enough" (01:38:00) What If the Thing That Disqualifies You Makes You Dangerous? My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
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    1 h y 40 m
  • Billion Dollar Broker: “If you’re doing under 100 deals per year, fix THIS”

    Billion Dollar Broker: “If you’re doing under 100 deals per year, fix THIS”
    Mar 16 2026
    Free content playbook for real estate agents : https://a-impact-media.kit.com/aab7c512ae Justin Landis, the founder of a billion-dollar real estate brokerage, reveals how one face-to-face meeting a day built his entire business, why most agents plateau at 30 deals, and the charity campaign that accidentally launched a whole new company! He built the Justin Landis Group and Bolst, an independent benefit corporation brokerage in Atlanta. He's helped 38 agents reach $100K in GCI and grown an organization of 300+ agents rooted in relationships, generosity, and purpose-driven business. He explains: The daily habit that took him from zero to 100 closings a year Why hiring an assistant made him more money, not less The charity that raised $270,000 and accidentally started a brokerage What 2 employees told him to stop doing and they were right The 2008 moment that nearly wiped him out completely We cover: (00:00) Intro (03:00) 250 Coffees in One Year Changed Everything (05:30) The Only Team Goal Was Referrals, Not Volume (06:44) Transferring What's in Your Head to 300 Agents (08:31) "Tell Me Your Answer Before I Give You Mine" (11:57) Founders Fail Forward Until Their Employee Fails (14:30) What Keeps People Loyal for 13+ Years (18:28) Relationships Pay "Memory Dividends" (21:30) The 5-10-20 Growth Framework Explained (24:30) Getting to $100K Is a Consistency Problem (28:30) Coaching Isn't a Secret Playbook (30:00) Finding the Right Mix of Quantity and Quality Conversations (32:00) The #1 Barrier Between 30 Deals and 100 (35:00) The Note Card Time Audit That Changes Everything (38:30) Why 8:30 AM Lead Gen Beats the Afternoon Block (41:00) Agents Blocking Off Gym and Family on the Calendar (42:34) The Mid-Year Price Drop Strategy That Saved Q4 (46:24) Every DISC Profile Can Win in Real Estate (52:00) Recruiting Agents Is the Same Game as Generating Listings (57:00) Hours of Interviews Before They Hear the Split (01:04:54) The Messy Middle Between 30 and 100 Agents (01:08:30) 40 More Houses but Only $40K More (01:11:00) The Micro Team Might Be the Smartest Model (01:13:00) 90 Buyers in 90 Days and $270K Raised (01:16:00) Building the Patagonia of Real Estate (01:21:12) One Question From a Broker Changed Why He Builds (01:25:30) What He Underestimated About Starting a Brokerage (01:35:00) Two Employees Asked Him to Stop Reading Books (01:40:00) His Coach Said Take One Day Off. He Couldn't. (01:45:00) Five Affirmations He Still Recites a Decade Later (01:47:00) 12 Houses Underwater and the 2008 Story No One Sees (01:52:25) His Wife Lived in 4 Houses in 2 Years So He Could Flip Them (01:55:00) One Message to His Kids About Leadership Resources: Justin's Links: Website: https://www.justinlandisgroup.com/ Instagram: https://www.instagram.com/justinlandisgroup/ YouTube: https://www.youtube.com/justinlandisgroup My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025
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    1 h y 57 m
  • I Was Broke & Slept on the Floor. Then I Built a $3B Real Estate Business

    I Was Broke & Slept on the Floor. Then I Built a $3B Real Estate Business
    Feb 24 2026
    Download the playbook here:https://a-impact-media.kit.com/aab7c512ae Sean Cahan scaled Cornerstone First Mortgage to $3 billion in funded volume with 1,100+ employees , while still personally producing $200M+. After a self-destructive spiral in 2021, he stripped everything back, rebuilt from a $21M month to $380M in a single month, and recently turned down a $300M branch to protect his culture. He breaks down: - Why targeting 7–15% growth makes him accidentally double every year - The spreadsheet that predicts $400M in funding within a $5M variance - Why he underwrites at 1.8 loans/day when competitors push 4 - How he said no to a $300M branch — and what it protected - The 2-rep workout rule that transformed a loan officer's entire life We cover: (00:00) Intro (01:16) Why does a $3B CEO still close his own loans? (04:59) 1,700 hours of Zoom in a single year (06:15) 3 full-time schedulers, still not enough? (08:14) The 3AM list no one sees (10:00) Why "one more phone call" won't save you (10:58) He quit coffee on April 13th — what happened next? (12:29) The swimming mistake killing your momentum (14:18) Mayweather never drinks — even at the club (15:00) One Saturday night costs you until Wednesday (17:02) Target 7–15% growth, accidentally double every year (19:40) What 3AM on a Saturday looks like with no days off (20:39) The spreadsheet that predicts $400M within $5M (23:41) A CEO processing loans for 6 weeks — why? (24:43) 1.8 loans/day vs. the industry pushing 4 (27:08) Promoting your best performer without destroying their output (30:37) Ad (31:45) Your new leader just made a huge mistake — now what? (34:32) "Why are you still talking about it?" (37:07) What does laundry have to do with closing more loans? (40:50) Mini wins before 6AM that compound everything (42:58) A CEO who goes to bed at 8:30 with his kids (47:36) $1.4 billion to "why me?" — the spiral no one saw (49:11) $21M in January → $380M by December (53:17) The 2-rep rule that changed a loan officer's life (56:08) Meeting every hire at 1,100 people — how? (59:18) Why $500M is profitable and $1B is a death trap (1:01:45) He said no to a $300M branch — here's why (1:04:54) "I just want to push the rock" — the Sisyphus mindset (1:09:02) Leadership boils down to one thing (1:12:30) The question he asks every person who leaves (1:15:48) Lost 3 branch managers — one already came back (1:18:20) Moved on vacation with $200, never left (1:19:28) "B's and C's run the world" — his father's advice (1:25:00) What does world-class leadership actually mean? Resources: Sean links: Website: https://cfmtg.com/scahan/ Instagram: https://www.instagram.com/themortgagegeek/?hl=en YouTube: https://www.youtube.com/@TheMortgageGeek My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
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    1 h y 26 m
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