Breaking Through the Noise: Marketing Leaders Reveal Top Strategies for Brand Relevance in a Crowded Marketplace
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Breaking Through the Noise: Marketing Leaders Reveal Top Strategies for Brand Relevance in a Crowded Marketplace
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Learning how marketing leaders take advantage of change and chaotic times (like an election year) can be highly impactful for developing brands. In this intimate event, participants will hear how seasoned marketing executives prepare, adapt, react to expand brand presence and improve customer experiences – and what AI use cases are helping them drive new efficiencies and effectiveness.
Speakers:
- Beth McGuire, Strategy & Innovation at Optum
- Dawn Hepper, Vice President, Channel Marketing at Cambria
- Erica Jensen, SVP, Innovation, Strategy & Marketing at NMDP
- Gino Giovannelli, University of St. Thomas Opus College of Business
- Molly Kinsella, Sr. Vice President, Media and Creative at Best Buy
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