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Breaking Through in Cybersecurity Marketing

Breaking Through in Cybersecurity Marketing

De: Cybersecurity Marketing Society | N2K Networks
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Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.©2024 Cybersecurity Marketing Society 706761 Economía Marketing Marketing y Ventas
Episodios
  • From 30 Percent to 78 Percent: Bricklayer AI’s Q2 2025 Conversion Jump

    From 30 Percent to 78 Percent: Bricklayer AI’s Q2 2025 Conversion Jump
    Nov 19 2025
    Episode Summary: Gianna sits down and talks with Adam Vincent, founder and CEO of Bricklayer AI, about selling first and letting the market shape your message. After bootstrapping and shipping an MVP in summer 2023, Adam called (literally phone called) his way into product clarity and pipeline, then watched curiosity turn into urgency in Q2 2025. They get practical on where agents help today, so security teams finally use the tools they already pay for. You’ll hear: The words that make buyers lean in. Agents that handle alert triage, weekly intel briefs, and vulnerability prioritization. Meeting to SQO rising from about 30% (Q1 2025) to about 78% (Q2 2025). If you’re looking for buyer-tested phrasing, three practical agent workflows, and a simple outreach pattern you can run tomorrow, this episode is for you. About Adam: Adam Vincent is the Founder and CEO of Bricklayer AI. He’s spent his career building software that helps security analysts do their jobs better and has worn the hats: QA, engineering, and CTO. Early at Layer 7 Technologies, he built the federal practice across sales, marketing, and tech. In his last startup, he says the team grew revenue from zero to $30M ARR. He founded Bricklayer AI, bootstrapped for about a year, launched an MVP in summer 2023, and runs founder-led sales while standing up marketing and sales leadership. Follow Adam on LinkedIn 🔗 Links & Resources: Bricklayer AI ThreatConnect Layer 7 (now Broadcom Layer7 API Management) Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Meet us at CyberMarketingCon 2025! Want to level up your cybersecurity marketing? Join us Dec 7–10 in Austin, TX, for four days of zero-fluff workshops, real-deal networking, and maybe the best BBQ meetup you’ll ever have. 👉 Snag your ticket now! See you in Austin, where the insights and vibes are hotter. Follow the Hosts: Gianna Whitver on LinkedIn Maria Velasquez on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, main LinkedIn page, Instagram page, or podcast LinkedIn page. See you in the next episode!
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    31 m
  • From Zero Trust to Breach Containment: How Illumio Reframed Its Story (and the Cybersecurity Conversation)

    From Zero Trust to Breach Containment: How Illumio Reframed Its Story (and the Cybersecurity Conversation)
    Nov 12 2025
    Episode Summary: We’re back with another round of Cyber CMO Confidential, where Gianna and Charles ask the questions every cybersecurity marketer wishes they could ask their CMO. This time, Karl Van den Bergh, Illumio’s CMO, shares why he dropped the “ing” and became a Chief Market Officer. He unpacks Illumio’s shift from zero trust segmentation to breach containment, the fine line between AI innovation and AI nonsense, and why marketers need to stop selling and start representing the market. 🎧 Listen to the full episode for Karl’s take on authenticity, AI hype, and what it really means to market the market. About Karl: Karl Van den Bergh is the Chief Marketing Officer at Illumio, where he leads global marketing for the company’s breach containment and Zero Trust Segmentation platform. With over two decades in enterprise software and cybersecurity, he’s known for transforming complex technology brands into clear, market-driven stories. Before joining Illumio, Karl served as CMO at Gigamon and DataStax, where he helped reposition both companies for modern, security-focused growth. His work centers on connecting product strategy to real market needs and building brands that lead with clarity, not jargon. Follow Karl on LinkedIn. 🔗 Links & Resources: Illumio – Learn more about the company’s breach containment and Zero Trust Segmentation platform. Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Meet us at CyberMarketingCon 2025! Want to level up your cybersecurity marketing? Join us Dec 7–10 in Austin, TX, for four days of zero-fluff workshops, real-deal networking, and maybe the best BBQ meetup you’ll ever have. 👉 Snag your ticket now! See you in Austin, where the insights and vibes are hotter. Follow the Hosts: Gianna Whitver on LinkedIn Maria Velasquez on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, main LinkedIn page, Instagram page, or podcast LinkedIn page. See you in the next episode!
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    32 m
  • Your Guide to CyberMarketingCon 2025: Workshops, Wrestling, and What’s New in Austin

    Your Guide to CyberMarketingCon 2025: Workshops, Wrestling, and What’s New in Austin
    Nov 5 2025
    Episode Summary: Gianna and Maria take a break from guest interviews to share what’s ahead at CyberMarketingCon 2025, coming December 7–10 in Austin, TX, and streaming online. From building your first AI agent or tackling a marketer’s CTF, to designing sharper content in Canva, this year’s workshops go hands-on fast. They walk through new summits for CMOs, founders, and sales teams, introduce fresh AI-driven sponsors, and preview Austin’s most unexpected highlight, a cybersecurity-themed wrestling show. It’s a glimpse at how the community keeps growing, connecting, and having fun. 👉 Listen to the full episode for insider updates, practical tips, and a few behind-the-scenes laughs from the team bringing CyberMarketingCon to life. About the hosts: Gianna Whitver and Maria Velasquez are the co-founders of the Cybersecurity Marketing Society and organizers of CyberMarketingCon, the annual conference for security marketers, founders, and GTM leaders to connect, learn, and grow together. Meet us at CyberMarketingCon 2025! Want to level up your cybersecurity marketing? Join us Dec 7–10 in Austin, TX, for four days of zero-fluff workshops, real-deal networking, and maybe the best BBQ meetup you’ll ever have. 👉 Snag your ticket now! See you in Austin, where the insights and vibes are hotter. Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Hosts: Gianna Whitver on LinkedIn Maria Velasquez on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, main LinkedIn page, Instagram page, or podcast LinkedIn page. See you in the next episode!
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    27 m
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