Breaking Through in Cybersecurity Marketing Podcast Por Cybersecurity Marketing Society | N2K Networks arte de portada

Breaking Through in Cybersecurity Marketing

Breaking Through in Cybersecurity Marketing

De: Cybersecurity Marketing Society | N2K Networks
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Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.©2024 Cybersecurity Marketing Society 706761 Economía Marketing Marketing y Ventas
Episodios
  • What It Takes to Rebrand a Cybersecurity Company

    What It Takes to Rebrand a Cybersecurity Company
    Mar 25 2026
    Episode Summary: In this Cyber CMO Confidential episode, Netwrix CMO John Knightly joins Gianna and Charles to talk through the company’s recent rebrand and the thinking behind it. After years of growth through acquisitions, Netwrix needed a clearer story. John shares how the team repositioned the company around data security that starts with identity, simplified its messaging, and rolled the new brand out across a global organization. If you’re navigating brand evolution, product complexity, or internal buy-in, this episode offers a look at what it actually takes to pull off a cybersecurity rebrand. About John: John Knightly is the Chief Marketing Officer at Netwrix, where he leads the company’s global marketing organization. Before joining Netwrix, he held senior marketing leadership roles at Zscaler, BlueJeans by Verizon, Hewlett Packard Enterprise, and HP, bringing more than 20 years of experience in enterprise technology and cybersecurity marketing. Links & Resources: John Knightly on LinkedIn Netwrix Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Charles Gold on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you in the next episode!
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    29 m
  • The Marketing Strategy Behind Vanta’s “Calm-pliance” Campaign

    The Marketing Strategy Behind Vanta’s “Calm-pliance” Campaign
    Mar 18 2026
    Episode Summary: Vanta CMO Scott Holden joins Gianna to talk about how the company is expanding beyond automated SOC 2 compliance and positioning Vanta as an Agentic Trust Platform. Scott shares his path from Salesforce to ThoughtSpot and Brex, why Vanta’s preventive security approach stood out, and how the team is evolving its messaging as it moves further into the enterprise. Tune in to hear how Vanta is thinking about category positioning, CISOs, and the strategy behind its new “Calm-pliance” campaign. About Scott: Scott Holden is the Chief Marketing Officer at Vanta, where he leads marketing as the company expands beyond automated compliance into a broader trust platform. Before joining Vanta, he was CMO at Brex and spent more than eight years at ThoughtSpot in marketing leadership roles. Earlier in his career, Scott held several marketing roles at Salesforce. Links & Resources: Follow Scott Holden on LinkedIn Vanta Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you in the next episode!
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    36 m
  • How Cyber Work Became a Launchpad for the Next Generation of Cybersecurity Talent

    How Cyber Work Became a Launchpad for the Next Generation of Cybersecurity Talent
    Mar 10 2026
    Episode Summary: Chris Sienko spent six years hosting Cyber Work with Infosec, interviewing more than 300 cybersecurity professionals across every imaginable role. But the show wasn’t built for CISOs or executives. It was built for the people trying to get in. In this conversation, Chris shares why he focused on students and early-career professionals, even though most cybersecurity marketing targets buyers, and how that decision shaped everything from guest research to episode structure to long-term growth. If you’re building content inside a cybersecurity company and wondering who you’re actually serving, this episode will challenge you to think bigger than the buying committee. About Chris: Chris Sienko is a podcast producer and former host of Cyber Work with Infosec, where he interviewed more than 300 cybersecurity professionals from 2019 to 2025. Over six years, he helped grow the show into a central resource for aspiring cybersecurity practitioners. He previously served as Senior Acquisitions Manager for Infosec Resources, overseeing a large network of technical writers and contributing to the editorial direction of one of the industry’s most widely read cybersecurity education platforms. Links & Resources: Connect with Chris on LinkedIn Check out Infosec Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you in the next episode!
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    29 m
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