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Breaking Through in Cybersecurity Marketing

Breaking Through in Cybersecurity Marketing

De: Cybersecurity Marketing Society | N2K Networks
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Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.©2024 Cybersecurity Marketing Society 706761 Economía Marketing Marketing y Ventas
Episodios
  • The Rebrand Reality Check: Inside Silverfort’s Identity Overhaul

    The Rebrand Reality Check: Inside Silverfort’s Identity Overhaul
    Jan 7 2026
    Episode Summary: We’re starting 2026 with a topic every marketer claims to love until they’re actually in it: rebrands. Gianna sits down with Alicia Di Vittorio, Head of Brand & Corporate Marketing at Silverfort, to talk through what a real rebrand looks like when you’re doing it inside a fast-moving cybersecurity startup. They get into the actual messy parts: getting execs aligned on positioning, figuring out who’s allowed to give input (and who isn’t), redesigning a logo way later than anyone wants to admit, and trying to keep the team creative while the production backlog is eating everyone alive. It’s honest, funny, and painfully relatable for anyone who’s ever opened a RACI chart in desperation. If you’re planning a rebrand this year, this episode will either make you feel seen… or slightly afraid. Both are useful. About Alicia: Alicia Di Vittorio is the Head of Brand & Corporate Marketing at Silverfort, where she leads the company’s brand, communications, AR/PR, content, and creative strategy. Before Silverfort, she drove corporate marketing at DataGrail and helped launch Stairwell out of stealth as Interim CMO. She’s led multiple rebrands across fast-moving cybersecurity startups and has the scars (and wisdom) to prove it. Follow Alicia on LinkedIn. 🔗 Links & Resources: Silverfort – Identity Security Platform https://www.silverfort.com Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Hosts: Gianna Whitver on LinkedIn Maria Velasquez on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you in the next episode!
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    29 m
  • ENCORE EPISODE: The RevOps Whisperer: How Joe Aurilia Fixes the Stuff No One Wants to Touch

    ENCORE EPISODE: The RevOps Whisperer: How Joe Aurilia Fixes the Stuff No One Wants to Touch
    Dec 31 2025
    As we take a brief end-of-year pause for CyberMarketingCon and holiday chaos, we’re bringing back one of 2025’s most replayed and requested episodes. Consider this your chance to revisit the insights you loved or catch an episode you might’ve missed. Episode Summary: This week, we’ve got an extra special guest, Joe Aurilia, Jr., SVP of Operations at Cyware. Joining Gianna and Maria to talk more about the art of scaling, automating, and just plain getting stuff done. Joe takes us on a ride from being Cyware’s first U.S. hire (aka "the guinea pig") to building and overseeing every corner of operations from legal and IT to rev ops and marketing ops. We chat about how to spot and fix the messiest processes, why RevOps is the unsung hero of the GTM engine, and what happens when contracts, people, and data collide. Joe also drops gems on internal sales/marketing for change management, and we close out with his dream career as an ice cream shop owner. Plus: purple dashboards, auctioneer aspirations, and a serious stance on free sprinkles. 🔗Links & Resources Mentioned: Cyware Asana Cybersecurity Marketing Society CyberMarketingCon25 🔔 Subscribe & Review: If you enjoyed this episode, please leave us a rating & review on your favorite podcast platform. It helps us grow and brings you more awesome guests! 📩 Got feedback or want to be on the show? Email us at podcast@cybersecuritymarketingsociety.com Be sure also to follow our hosts on LinkedIn: 👉 Gianna Whitver 👉 Maria Velasquez Thanks for tuning in. Remember, every Wednesday, we drop a new episode guaranteed to knock your SOCs off. 😎
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    35 m
  • ENCORE EPISODE: Inside Tom Wentworth’s AI Stack: How to Automate the Stuff Marketers Hate

    ENCORE EPISODE: Inside Tom Wentworth’s AI Stack: How to Automate the Stuff Marketers Hate
    Dec 24 2025
    As we take a brief end-of-year pause for CyberMarketingCon and holiday chaos, we’re bringing back one of 2025’s most replayed and requested episodes. Consider this your chance to revisit the insights you loved or catch an episode you might’ve missed. Episode Summary: Tom Wentworth, CMO at Incident.io, got tired of doing the same stuff over and over, so he built AI agents to do it for him. Sales call summaries? Automated. Blog posts from discovery calls? Done in minutes. Battle cards? They update themselves. He’s wiring together Slack, Notion, Zapier, Gong, and ChatGPT in ways that help his team move faster without adding headcount or complexity. There are no big declarations, just real systems that save time and don’t annoy people. We talk about what’s working, what’s breaking, and how far you can push things without sounding like a robot. Also: cold plunges, prompt rage, and the Notion doc that’s 90 pages long. 🎧 Press play to hear how Tom stretches modern marketing ops with the right automation setup. Links & Resources Mentioned: ⁠Incident.io⁠ ⁠Gong⁠ ⁠Zapier⁠ ⁠ChatGPT⁠ ⁠Notion⁠ ⁠Slack⁠ ⁠Common Room⁠ ⁠Sanity CMS⁠ ⁠11Labs (Voice AI)⁠ About Tom: Tom is a high-growth SaaS marketing leader with experience across enterprise GTM and product-led models. He writes occasionally about tech marketing at⁠ tomwentworth.com⁠ and previously hosted the Scaleup Marketing podcast. Follow Tom on ⁠LinkedIn⁠ Subscribe & Review: Enjoyed this episode? Leave us a ⭐ rating or review, it helps more marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: ⁠podcast@cybersecuritymarketingsociety.com⁠ Follow the Hosts: Gianna Whitver on ⁠LinkedIn⁠ Charles Gold on ⁠LinkedIn⁠ Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on ⁠our website⁠, main ⁠LinkedIn page⁠, ⁠Instagram⁠ page, or podcast ⁠LinkedIn⁠ page. See you in the next episode!
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    40 m
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