Breaking Tech Clients into Mainstream Publications with Mike Atkinson

Mike Atkinson, an account director at Sage Communications, discusses the evolving landscape of cybersecurity and the role of public relations in managing crises and media coverage. He highlights current trends, including the impact of AI on cybersecurity threats, the importance of crisis communication plans, and strategies for breaking into mainstream media. Mike also shares insights on effective pitching and the significance of building relationships with reporters to enhance thought leadership in the tech industry.

Key Takeaways:

- AI's role in cybersecurity

- Building relationships with reporters

- Crafting the perfect pitch

Episode Timeline:

2:20What are the biggest stories in cybersecurity?

3:30 AI's threats to cybersecurity

5:20Crisis communication in cybersecurity

7:45How does Mike stay informed on such a fast-moving industry?

9:45Breaking into mainstream media

11:45The art of newsjacking

12:45AI in the workforce

14:40 Building relationships with reporters

16:30Crafting the perfect pitch

20:20Mike's thought leadership philosophy

This episode’s guest:

• Mike Atkinson on LinkedIn

• Sage's Website

• Mike's email: [e-mail]

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