Episodios

  • Who Let the Imports In?
    Jul 29 2025

    The provided text originates from a podcast transcript titled "Who Let the Imports In?", hosted by Manu from Coshoom. This episode humorously and critically examines the pervasive presence of imported goods within Indian households, highlighting how foreign products have become integral to daily life, from kitchen staples to personal care items and electronics. The host explores the psychology behind consumer preferences for imported items, often perceived as superior or more sophisticated, and then discusses the economic implications of these import trends for India's trade balance. Finally, the podcast reflects on how foreign brands adapt to Indian consumer habits, concluding with advice for listeners to make informed purchasing decisions, balancing local support with global choices.

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    9 m
  • India's Data Mining Gold Rush: Shaping the Future
    Jul 26 2025

    The provided text originates from a podcast episode titled "Data Mining Gold Rush: How Indian Companies Are Shaping the Future," presented by Coshoom India. This episode, aimed at AI professionals, tech entrepreneurs, and data scientists, explores India's burgeoning data mining and analytics market. It highlights the explosive growth trajectory of this sector, detailing how AI and machine learning are revolutionising various Indian industries, from traditional mining to financial services and healthcare. The podcast further discusses future trends for Indian data mining companies, emphasising their potential to become global leaders rather than just service providers.

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    17 m
  • High Fashion, Low Margins: The ₹299 Tee That Cost Me My Sanity
    Jul 22 2025

    Namaste, Fashionpreneurs! Welcome to Fits & Giggles — the only podcast where we talk about the glamorous world of clothing brands in India… and the not-so-glamorous reality of chasing couriers, crying over margins, and wondering why your 'premium' label is still stuck at 12 likes. I'm your host, your unpaid intern, your customer service guy, and sometimes your courier boy—[Manu Murali], founder of five dreams and two bad inventory decisions.

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    10 m
  • How Consumer Data Is Used for Marketing
    Jul 19 2025

    The provided podcast transcript, "Brand Battles," features host Manu Murali Pillai humorously exploring the pervasive nature of personal data collection in the digital age. Pillai explains how user interactions online, from searches to social media activity, transform individuals into "products" for marketers. The host details how devices act as "snitches," feeding information to advertisers, and how machine learning enables "personalized" ads that can seem uncannily prescient. Furthermore, the podcast highlights the illusion of consumer choice in a world saturated with sponsored content, ultimately asserting that if a service is free, the user's data is the payment. The segment concludes by warning listeners about the extensive use of their data by major brands for predicting purchases and targeted advertising.

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    9 m
  • Blockchain in Logistics: A Humorous Desi Take
    Jul 15 2025

    This document outlines a podcast episode concept titled "Why My Dosa Took 2 Days: Blockchain in Logistics," designed to explain complex technology in a humorous and relatable manner, particularly for a 'desi' audience. The proposed 15-minute episode uses everyday analogies like a "super strict aunty at a wedding" to clarify blockchain's function in supply chains, highlighting its ability to ensure transparency and traceability of goods from origin to destination. It illustrates how blockchain could prevent theft, reduce delays, and build trust in cross-border trade by creating an immutable record of every step. Ultimately, the concept aims to demonstrate how this technology can tackle "trust problems" often encountered in logistics, moving beyond traditional, less efficient tracking methods.

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    6 m
  • Clickbait Case Study: Deconstructing Viral Tech Ads
    Jul 12 2025

    The provided text originates from a podcast transcript titled "Clickbait Case Study," specifically focusing on an episode discussing viral audio technology advertisements. The host, Coshoom, analyses the psychological tactics employed in these ads, using a cheap earbud promotion as a prime example. The podcast breaks down how elements like price, exaggerated claims, and urgency manipulate consumers into making impulsive purchases, even when the product quality is poor. Ultimately, the episode concludes by explaining why these clickbait strategies remain effective in certain markets and offers advice for both businesses and consumers regarding their use.

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    10 m
  • How 3D Printers Are Building the Future (Literally)
    Jul 8 2025

    The provided text is a podcast transcript from an episode titled "Concrete, Codes & Chaos: How 3D Printers Are Building the Future (Literally)," part of the "Future Freaks" series. The host, Coshoom, discusses 3D printing in construction, explaining its process as additive manufacturing where robotic arms layer concrete to build structures. The episode highlights the benefits of this technology, such as increased speed, reduced cost, and extensive customisation, citing examples like rapid disaster relief housing and potential Mars colonies. However, it also addresses current limitations, including material options and regulatory hurdles, before concluding that 3D printing will redefine, rather than replace, traditional construction methods, advising listeners to embrace associated skills and technologies.

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    9 m
  • The Real Future of NFTs in India
    Jul 5 2025

    The provided text is a podcast transcript from an episode titled "The Real Future of NFTs in India" from the series Mint Condition: The Absurd World of NFTs. The hosts, PixelPapi and MetaMami, analyse the current state and future trajectory of Non-Fungible Tokens (NFTs) specifically within the Indian context, moving beyond the initial hype of digital art. They explain how NFTs are evolving from simple collectibles into practical tools for various sectors, including education, gaming, government, and loyalty programmes, envisioning a future where they serve as digital certificates for ownership and identity. The discussion also addresses the challenges faced by NFTs in India, such as regulatory ambiguities, scams, and technological barriers, while ultimately concluding that NFTs will become an invisible but crucial digital infrastructure, rather than a speculative asset class.

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    11 m