Brandweek 2022: Capitalizing on Audience Reach

For many generations, Campbell’s has been an iconic household name. Through logo facelifts, portfolio additions, and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth.

On today’s episode, you will hear from Linda Lee, Campbell’s CMO of Meals and Beverages, who is joined by Adweek's Executive Editor Chris Ariens to share her passion in turning the iconic brand into products that are applicable to new, younger audiences while continuing to appeal to the tried-and-true consumers.

We hope you enjoy the first of many sessions from Brandweek 2022 and come back every Monday, Wednesday, and Friday for new episodes leading up to our Brandweek Europe event happening this November 9-10.

Follow Chris on Twitter: @ChrisAriens

Follow Al on Twitter: @almannarino

Subscribe to Brandweek: The Podcast on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [e-mail].

Hosted on Acast. See acast.com/privacy for more information.