BrandsTalk Podcast Por Dr. Brigitte Bojkowszky arte de portada

BrandsTalk

BrandsTalk

De: Dr. Brigitte Bojkowszky
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BrandsTalk is a captivating podcast hosted by Brigitte Bojkowszky, dedicated to unraveling the secrets behind successful brands. Through thought-provoking conversations with thought leaders, CEOs, entrepreneurs, and experts, this podcast unveils the stories, strategies, and firsthand insights — the challenges, the mindset shifts, and the magic that happens when clarity meets purpose.

With a focus on authenticity, brilliance, and leadership, BrandsTalk provides a platform for guests to share their experiences and inspire listeners. Join Brigitte as she dives deep into the world of brands, offering valuable lessons and practical advice for entrepreneurs and business professionals alike. Tune in to BrandsTalk and discover the power of brand storytelling.


© 2025 BrandsTalk
Economía Marketing Marketing y Ventas
Episodios
  • Podcasting as the Ultimate Brand-Building Tool: Hype or Reality? w/ Roy Coughlan
    Nov 3 2025

    Are you looking to elevate your brand and connect with your audience in a powerful, authentic way? In this episode, I interview Roy Coughlan, a seasoned serial entrepreneur and acclaimed podcaster, to uncover the transformative power of podcasting in brand building. Roy shares his personal journey from shyness to confidence, the intricacies of creating and sustaining a successful podcast, and the crucial elements of effective branding. Don't miss insights on monetization myths, audience growth strategies, and future podcasting trends.

    In This Episode, You'll Learn:

    • Roy Coughlan's inspiring journey from extreme shyness to confident public speaking [0:03:10]
    • The true essence of podcasting beyond mere monetization [0:12:20]
    • Advice on who should and shouldn't start a podcast [0:14:45]
    • Effective strategies for promoting your podcast on social media and growing your audience [0:27:50]
    • The importance of maintaining engagement and avoiding common pitfalls [0:47:20]
    • Roy's biggest learnings and how they shape his authentic brand [0:57:15]

    Time Markers:

    • 01:37 Roy Coughlan's Journey from Shyness to Public Speaking
    • 05:32 The Importance of Toastmasters
    • 07:12 Diving into the World of Podcasting
    • 13:53 Monetization Myths and Realities
    • 18:33 Building a Podcast as a Brand Tool
    • 22:09 Leveraging Social Media for Podcast Growth
    • 26:31 Effective Social Media Strategies for Podcast Promotion
    • 28:50 Leveraging TikTok for Podcast Growth
    • 32:41 The Importance of Consistency and Quality in Podcasting
    • 39:41 Future Trends and Challenges in Podcasting
    • 41:40 Rapid Fire Session: Insights and Reflections

    Get in touch with Roy Coughlan:

    • https://roycoughlan.com/
    • https://va.world/
    • https://braingym.fitness/
    • https://www.facebook.com/roycoughlan
    • https://x.com/poleire
    • https://www.instagram.com/awakening.podcast/
    • https://www.youtube.com/@roycoughlan

    Get in touch with Brigitte Bojkowszky:

      • Website BridgetBrands: https://www.bridgetbrands.com
      • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
      • Amazon books
      • Facebook: https://www.facebook.com/BridgetBrands
      • Facebook: https://www.facebook.com/brigitte.bojkowszky
      • Instagram: https://www.instagram.com/bridgetbrands
      • X: https://twitter.com/BridgetBrands
      • YouTube: https://www.youtube.com/@bridgetbrands
      • Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

    👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

    Más Menos
    47 m
  • Employer Branding Isn’t HR’s Job—It’s Leadership’s Responsibility w/ Sue MacArthur
    Oct 6 2025

    Are you struggling to attract top talent or wondering how to improve your company’s reputation as an employer?

    In this episode, I interview Sue MacArthur, President of Strategic Talent Management, to explore the critical aspects of employer branding and its impact on overall brand success. Sue shares valuable insights from her extensive experience in HR and leadership, offering actionable advice for both startups and established companies.

    Time markers:

    00:34 Meet Sue MacArthur

    01:40 The Importance of Employer Branding

    02:31 Leadership's Role in Employer Branding

    02:39 Real-Life Examples of Employer Branding

    09:48 Employee Feedback and Its Impact

    12:11 Generational Differences in the Workplace

    20:30 Challenges in Startups and Employer Branding

    27:06 Sue's New Podcast and Personal Branding

    Get in touch with Sue MacArthur

    www.strategictalentmanagement.com

    www.linkedin.com/in/suemacarthur

    Get in touch with Brigitte Bojkowszky:

      • Website BridgetBrands: https://www.bridgetbrands.com
      • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
      • Amazon books
      • Facebook: https://www.facebook.com/BridgetBrands
      • Facebook: https://www.facebook.com/brigitte.bojkowszky
      • Instagram: https://www.instagram.com/bridgetbrands
      • X: https://twitter.com/BridgetBrands
      • YouTube: https://www.youtube.com/@bridgetbrands
      • Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

    👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

    Más Menos
    39 m
  • Unfiltered Branding: The Power of Speaking Out, Not Fitting In w / Beth Anne Campbell
    Sep 3 2025

    Ever feel like your brand is polished but not really you?
    Are you tired of trying to fit into the “professional” mold while your real voice remains unheard?

    In this unapologetic, empowering episode, I sit down with Beth Anne Campbell, a former corporate powerhouse turned award-winning author and live podcaster, to talk about the messy, raw, and real side of branding.

    Beth shares how shedding her corporate persona helped her build a magnetic brand rooted in authenticity, truth-telling, and the courage to speak out. Her bold approach challenges the status quo of what “professional branding” looks like and invites you to own your truth in the process.

    In this episode, you’ll discover:

    • Why filtered branding kills connection—and how to get real
    • The powerful role mindset plays in personal and leadership branding
    • How “facts vs. stories” can change your emotional response—and your brand voice
    • The surprising link between corporate trauma and your current brand fears
    • Beth’s top mindset hack for staying grounded and visible
    • Why embracing discomfort is essential for brand growth
    • How humor and honesty make your brand unforgettable
    • What it means to build a brand that ditches approval and demands impact

    If you're ready to ditch the BS, speak up, and build a brand that’s unapologetically YOU, this episode is your permission slip.

    Get in touch with Beth Anne Campbell:

    • Website: https://www.bethannecampbell.com
    • LinkedIn: https://www.linkedin.com/in/beth-anne-campbell/
    • Youtube: https://www.youtube.com/@thebeann
    • Meta and TikTok: @thebeann67

    Get in touch with Brigitte Bojkowszky:

      • Website BridgetBrands: https://www.bridgetbrands.com
      • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
      • Amazon books
      • Facebook: https://www.facebook.com/BridgetBrands
      • Facebook: https://www.facebook.com/brigitte.bojkowszky
      • Instagram: https://www.instagram.com/bridgetbrands
      • X: https://twitter.com/BridgetBrands
      • YouTube: https://www.youtube.com/@bridgetbrands
      • Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

    👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

    Más Menos
    37 m
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