Brands demand retail media standards. Retailers say it's too hard. Do they kind of have a point?

In this episode, I draw a parallel between the diverse approaches to making bolognese sauce and the varied nature of retail media networks.

Just as every cook has their unique bolognese recipe, every retail media network has its own way of managing advertising, measurement, and reporting.

This variety stems from differences in business models, technology, and market positions. I discuss the challenges brands face due to this fragmented landscape, including demands for standardization in metrics and transparency.

I conclude by contemplating whether embracing this variety might actually benefit the industry, much like savoring different takes on a classic dish.

00:00 Introduction: The Perfect Bolognese and Retail Media

01:10 Upcoming Webinar Announcement

02:05 Diverse Retail Media Networks

03:46 Challenges in Standardization

06:18 Retailers' Perspective on Standardization

09:46 Historical Context and Lessons

11:52 Conclusion: Embracing Variety in Retail Media

Read the full blog post here
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