Brands are racing to show up in AI search

You've probably heard of search engine optimization, or SEO. That's what you need to do to get your shoe brand or your coffee shop or your public radio show picked up and pushed out by a search engine. Now, with more people using AI to search for things, these brands have to work on what's being called AEO, or "answer engine optimization." When someone asks Chat GPT "where do I get good coffee in Baltimore?" Your brand shows up. Marketplace’s Stephanie Hughes spoke with Erin Griffith, a reporter at the New York Times, about what companies can do to make the AI look their way.