Brands, Sponsorships & SCANDAL - Insta360gate

This episode of the Couch to Creator Podcast discusses the ethics of sponsorships, brand deals, and influencer marketing in light of the recent controversy with action camera brand, Insta360.

After numerous creators came out about their negative experiences collaborating with the Insta360, a larger discussion has arose around the topic of brands requesting for creators to omit or not disclose sponsored content.

The law is clear internationally that creators must make it clear to their viewers whether or not something is an advert. But with lots of grey areas and loop holes, the lines are blurred.

The conversation also touches on the topic of 'gifted' items and user-generated content in advertising, the challenges faced by creators and the importance of staying true to one's audience.

Thanks everyone for watching, listening, whatever you're doing. We're ⁠Sal & Bart from TRIO Stories⁠ and we're so happy you're here. This is the Couch to Creator Podcast - where we hit record on real life conversations about being a Creator. The lifestyle, the career, the wins and defeats - we'll be giving you the know-how, low down, and all the dirty details that we've gained as filmmakers, photographers and business owners.