Barry LaBov, is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized, respected author, podcast guest, and brand strategist. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specializes in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands and he has an upcoming book entitled, “The Power of Differentiation, Win Hearts, Minds and Market Share.”

On today's episode, we cover:

• Barry's favorite brew (1:07)
• How brands are standing up for themselves (3:26)
• The secret for discovering, not creating, your brand (8:42)
• Why so many startups are appearance-focused (18:18)
• Robert's hot take on the advertising industry (24:07)
• Final thoughts and takeaways (26:17)

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Robert has worked in advertising for 20 years, and is the CEO of Brill Media, a digital advertising agency for scalable business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500.

On today's episode, we cover:

• Robert's favorite brew (1:07)
• The 2 key strategies for business growth (2:25)
• Transitioning from employee to employer (9:40)
• The value of SOPs in scaling up business operations (15:59)
• Robert's hot take on the advertising industry (21:26)
• Final thoughts and takeaways (22:37)

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John is the Founder and CEO of Socialtyze, helping brands, agencies and creators accelerate their growth through social media.
As one of the first internet marketers, he's worked with over 250 leading brands including Coca Cola, Dreamworks and Redemption.
His team of Creative Strategists work closely with leading Content Creators to tell stories that inspire, allowing brands, agencies and creators to win in social media.

On today's episode, we cover:

• John's favorite brew (1:19)
• What separates Socialtyze from other SMM agencies (2:10)
• Creating high-performing video content (5:05)
• The importance for solopreneurs to build a personal brand (13:38)
• 5 standout content tools to start using today (19:27)
• John's hot take on the social media marketing industry (20:58)
• Final thoughts and takeaways (22:59)

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Stefan is an AI Pioneer & Founder, who is deeply immersed in content creation, inbound marketing, business, and entrepreneurship. He has been involved in the world of artificial intelligence since 2019. His expertise lies in crafting intelligent apps, founding an AI App Store, and designing large-scale websites. Also he is speaking and blogging about the future of work, society & AI.

On today's episode, we cover:

• Stefan's favorite brew (1:19)
• What marketers should be following in AI (2:51)
• The impact of AI-generated content (5:57)
• What the future of AI looks like in marketing (11:20)
• Why Search Generative Experience is so important (13:40)
• Stefan's hot take on the marketing industry (16:13)
• Final thoughts and takeaways (16:30)

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Born and raised in Tampa, Megan Jordan started her Real Estate career at the age of 22. She became one of Tampa’s youngest brokers at the age of 25, helping start another Real Estate Brokerage in the Tampa area, targeting investors as well as property management. Her passion for her clients and love for her work have led her to open up Bay to Bay Brokerage. If she isn’t helping clients, she is going on adventures with her two sons and husband, playing soccer, or focusing on her men's sober living home that she co-owns in Tampa.

On today's episode, we cover:

• Megan's favorite brew (1:29)
• Getting started in the real estate industry and advice for new realtors (2:51)
• What client relationship management looks like in real estate (5:09)
• What's keeping Megan in the Tampa Bay market (12:49)
• The average day in the life of a real estate agent (16:36)
• Megan's hot take on the real estate industry (21:04)
• Final thoughts and takeaways (24:26)

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Brian Hurst's career is a testament to his unwavering commitment to customer-centric roles. Beginning as a College Program Intern at Disney World, he learned the art of creating unforgettable experiences. His recent focus on marketing within the tech industry has showcased his innovative approach, ensuring that customer expectations are not only met but exceeded as much as possible. Brian's leadership extends to his role on the board of the American Marketing Association (AMA) Boston chapter, where he contributes to shaping marketing trends and fostering professional growth in the field.

With a foundation rooted in delivering exceptional customer experiences, Brian's career journey highlights his passion for understanding and meeting customer needs. From creating magic at Disney World to shaping impactful marketing strategies for tech companies, he consistently strives for excellence. Brian's dual role as a marketing leader and board member of AMA Boston underscores his dedication to staying ahead of industry trends and fostering growth within the marketing community.

On today's episode, we cover:

• Brian's favorite brew (1:53)
• How to build a brand journey through consumer marketing (3:01)
• Creating the perfect game plan for market differentiation (4:47)
• Where live content is heading in 2024 (10:13)
• Final thoughts and takeaways (17:13)

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Katrina Owens is the Founder of Knockout Directive, a brand and publicity consultancy empowering passionate service providers and lifestyle brands with the magic of public relations.

After spending 10 years working in corporate marketing and PR, Katrina left her lucrative job in real estate to focus on living a more aligned and purpose-driven life. As she built her consultancy, she began working with small businesses on their marketing strategies and noticed they were all making the same mistake. They were not harnessing the power of public relations, assuming it was a tactic reserved just for big businesses with big headlines.

Now, Katrina helps passionate service providers and lifestyle brands radiate BIG brand energy by discovering their unique position in the marketplace, curating a distinct brand presence, and amplifying their business using modern-day PR tactics. Her clients have been featured in Vogue, People Magazine, on FOX News and podcasts across industries and the world.

On today's episode, we cover:

• Katrina's favorite brew (1:51)
• The biggest misconceptions in PR (2:36)
• Tips for using PR to build your personal brand (8:07)
• How brands can map out a long-term PR journey (11:26)
• Final thoughts and takeaways (23:33)

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Alex Devine is a marketing and business consultant providing a unique bridge between old school business ideals and new generational perspectives. In her straightforward style, she motivates teams to act, with empathy and understanding.

As the president of VSG Marketing, a Spindustry company, Alex uses technology and data insights to help companies and individuals define their sales strategy and manage their digital presence. After nearly a decade in the heart of a fast-paced agency,she gained expertise in high-level marketing strategy, sales enablement, digital performance,and martech. Alex leads the VSGMarketing team and provides executive oversight to all service offerings in addition to making sure clients remain on the cutting edge of their industries.

On today's episode, we cover:

• Alex's favorite brew (1:40)
• How sales and marketing teams should be working together (3:10)
• How emerging technology applies to smarketing (7:21)
• Data readiness and how brands are embracing it (12:55)
• Final thoughts and takeaways (21:26)

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