Brands Are Addicted To THIS

Your best customers have been trained to never pay full price. Every discount you send conditions them to wait for the next one, slowly destroying your profit margins even as sales volume stays steady. So how do you break the cycle without watching revenue collapse?

Guest:

Samar Owais Founder, Emails Done Right. Retention marketing strategist for 7-8 figure DTC brands

In This Episode:

→ Why changing your opt-in offer won't hurt existing customers (but will transform new customer economics)

→ The 3-step playbook for weaning brands off discounts: free shipping first, bundles second, subscriptions third

→ The metric that matters more than sales volume (and why founders obsess over the wrong number)

→ How to expect and survive the 90-day dip when transitioning away from discount-driven marketing

→ Why bundles are "discounts without calling them discounts" and how they increase AOV while protecting margins

→ Category-specific strategies: what works for beauty, supplements, snacks, coffee, and even one-time purchase products like water flossers

If you're a DTC founder or eCommerce operator tired of competing on price and ready to build a sustainable email retention strategy, this episode gives you the exact framework to start the transition.