Branding Race - How Branding Tactics Have Created and Reinforced Racism

In this special two part series for Black History Month, Brand Edge host Wayne S. Roberts sits down with two entrepreneurs to discuss their experiences growing up as Black men in Toronto & Newark, New Jersey, and the obstacles they had to overcome to be here today.

Our guest for part 1 is Toronto's Jason Burke, an accomplished athlete, entrepreneur and style maker whose own branding and growth marketing skills have seen him work with a wide variety of luminaries including Drake, Kanye West, Pharrel Williams, Jay Z and others.