This week on the Branding Democrats Podcast, we’re joined by progressive TikTok creator Chris, better known as @letsdiscusssomething.

As backlash grows over federal immigration enforcement in Minnesota, a looming government shutdown, and an economy Trump insists is “winning” despite widespread anxiety, we break down what all of this reveals about MAGA's narrative failure.

Trump is caught between competing interests: a MAGA base demanding escalation and a broader public recoiling from chaos, violence, and instability. His response — pivoting, backtracking, and trying to change the subject — exposes the limits of fear-based governance and the risks of branding strength without substance.

As always, Branding Democrats is about more than reacting to the news; i’s about understanding how narratives shape power, and how Democrats can build a brand that voters are proud to be part of.

Check out more from Chris: @letsdiscusssomething

Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.

In this week's episode of Branding Dems, Ken and Gabby sit down to discuss the week's tumultuous events.

We get into everything and in between, from the ICE tragedy in Minnesota, Trump's obsession with Greenland, and how Dems can use this moment to gain momentum through midterms.

Polls are showing that Gen-Z is possibly turning blue(r). How do we make sure this isn't just a reaction to a (very bad) Trump admin? Tune in to hear how Dems can create a long-lasting brand that resonates with voters, whether they're Gen Z or Boomers.

Hear more from Ken @brandingdems

Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.

On today's episode, we sit down with creator Chris, better known as @HappyAtheist on TikTok. Chris shares what pushed him from being a “just a scroller” into making political content when Trump moved toward a second term, and how his calm, clip-by-clip takedown style became such a powerful way to cut through blatant lies online.

Together, we discuss how to buildi a sustainable Democratic base heading into the midterms, including taking cues from fighters like Maxwell Frost, AOC, Jasmine Crockett, and James Talarico. We also dig into why the nonstop global chaos cycle (Venezuela, Greenland, and more) can function as a distraction from what’s happening at home, and why Democrats have to keep pulling the message back to everyday life: healthcare costs, corruption, and billionaires consolidating power.

To hear more from Chris: @HappyAtheist

Check out Ken on TikTok: @BrandingDems

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Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.