Branding, Bots & Burnout: What’s Working in Higher Ed Marketing

The reputation of a university used to rest on academics alone—but in 2025, brand perception is just as important. In this episode, we explore the changing landscape of university branding and marketing, from the rise of dedicated brand managers at institutions like Johns Hopkins to the strategic use of content, data, and design.

Our hosts break down what’s working in higher ed marketing today—and why authenticity, personalization, and digital consistency are more critical than ever. Topics include the shift toward cohesive brand strategies, the power of inbound marketing, the challenge of reaching Gen Z, and why SEO and marketing fatigue can make or break your outreach.

We also explore how AI and data analytics are reshaping engagement and why the future belongs to institutions that build trust, not just awareness.

Whether you're a marketer, strategist, or just curious about where higher education is headed, this episode is packed with insights and actionable takeaways.

Learn more about the Higher Education Marketing Institute:

• Website: https://highereducationmarketinginstitute.com/
• X: https://x.com/HEMInstitute
• LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
• YouTube: https://www.youtube.com/@HigherEducationMarketing