Branded Search (and Beyond) with Jason Barnard Podcast Por Jason Barnard arte de portada

Branded Search (and Beyond) with Jason Barnard

Branded Search (and Beyond) with Jason Barnard

De: Jason Barnard
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The smartest people in marketing talk to Jason Barnard about brand-related digital marketing topics they know inside out. The podcast slogan: The conversations are always intelligent, always interesting and always fun!© Kalicube SAS Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Greg Heilers with Jason Barnard on Fastlane Founders And Legacy. Authority Building Secrets

    Greg Heilers with Jason Barnard on Fastlane Founders And Legacy. Authority Building Secrets
    Sep 9 2025
    Greg Heilers talks with Jason Barnard about authority building secrets. Authority Building Secrets! Greg Heilers—co-founder of Jolly SEO, and digital authority strategist who has secured media placements for countless C-suite executives since 2017—reveals the insider system for transforming unknown entrepreneurs into recognized industry authorities. Drawing from extensive experience in journalist outreach platforms and performance-based PR strategies, Greg breaks down his proven methodology for earning high-quality media mentions that build genuine credibility and thought leadership without relying on paid shortcuts or gimmicky tactics. Get ready for a deep dive on:- The journalist outreach platform strategy: How to leverage platforms like HARO, Featured.com, and others to secure expert citations in top-tier publications- The numbers game decoded: Realistic conversion rates, platform differences, and why premium vs. free platforms matter for your success rate- Quality over quantity approach: Why a mention in a niche-relevant publication can be more valuable than a major outlet placement- The co-citation power play: How being mentioned alongside established authorities amplifies your credibility in AI-powered search- Beyond traditional link building: Why brand mentions without links are now equally powerful for building digital authority- The listicle comeback strategy: How smart brands are leveraging collaborative content placements to boost AI visibility- Performance-based PR secrets: The "pay for wins only" model that ensures accountability and measurable results This episode delivers proven, accessible strategies for entrepreneurs, founders, and business leaders ready to build authentic authority through strategic media positioning and expert citations. #AuthorityBuilding #PR #MediaMentions #PersonalBranding #EntrepreneurAuthority #DigitalPR #ExpertPositioning #FastlaneFounders #GregHeilers #JournalistOutreach #BrandBuilding #ThoughtLeadership #BusinessGrowth #SEOStrategy #EntrepreneurTips Links to pieces of content relevant to this topic:https://www.theseoshow.co/episode/127https://majestic.com/seo-in-2025/additional-insights/greg-heilershttps://backlinko.com/haro-alternativesGreg Heilers Join Greg Heilers and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 09 September 2025 at 18 H CET (Paris) The event is 100% free: Book your place (free) >> Set a reminder on YouTube >> https://www.youtube.com/watch?v=gTqfuoeJJY8 Organized by Kalicube®.
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    25 m
  • James Brown with Jason Barnard on Fastlane Founders And Legacy. Marketing Machine

    James Brown with Jason Barnard on Fastlane Founders And Legacy. Marketing Machine
    Sep 2 2025
    James Brown talks with Jason Barnard about the marketing machine. Marketing Machine! James Brown—serial entrepreneur, business accelerator expert, CEO, and founder of Business Accelerator Institute and Perseverance Squared—reveals the systematic approach that transforms struggling businesses into thriving enterprises. Drawing from his remarkable journey of helping over 450 business owners nationwide, James breaks down his proven blueprint for creating predictable revenue engines that scale beyond the founder. Get ready for a deep dive on:- The emotional vs. logical buying journey: Why leading with credentials kills conversions and how to enter the conversation already happening in your prospect's mind- Direct response vs. branding strategies: When to use each approach and how small businesses can afford to compete with industry giants- The "stand out or get out" principle: How one Miami law firm's shocking headline ("Is he sleeping with her right now?") generated massive leads by breaking through the noise- The buyer's journey blueprint: Homepage → Problem content → About Us → Contact—and why this sequence is hardwired into human psychology- Client research goldmine: The simple questions that reveal exactly where your ideal customers consume information (and why copying competitors' marketing channels is gambling)- The marketing machine framework: How James went from 2 clients per week to 68 clients in the first week using systematic direct response- Channel optimization secrets: Why the same $10,000 ad spend failed on news/talk radio but generated 50+ calls on jazz stations This episode delivers battle-tested, psychology-driven strategies for entrepreneurs, professional service providers, and business owners ready to build predictable lead generation systems that work. #MarketingMachine #BusinessGrowth #DirectResponse #LeadGeneration #BusinessAccelerator #EntrepreneurJourney #FastlaneFounders #JamesBrown #MarketingStrategy #BusinessScaling #ProfessionalServices #RevenueGrowth #BusinessSystems #MarketingPsychology #EntrepreneurTips What you’ll learn from James Brown This episode was recorded live on video September 2nd 2025 https://www.youtube.com/watch?v=M_07X81nmbo Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/the-business-blueprint-from-struggling-to-scaling/id1680772901?i=1000718705518https://podcasts.apple.com/us/podcast/the-7-profitable-parts-of-a-business-with-james-brown/id1508245322?i=1000715275905https://podcasts.apple.com/us/podcast/breaking-the-sacrifice-myth-building-a-business/id1640536151?i=1000684409291James Brown Join James Brown and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 02 September 2025 at 18 H CET (Paris) The event is 100% free: Eventbrite >> Watch on YouTube >> Organized by Kalicube®.
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    31 m
  • Dave Lavinsky with Jason Barnard on Fastlane Founders And Legacy. Start at the End

    Dave Lavinsky with Jason Barnard on Fastlane Founders And Legacy. Start at the End
    Aug 26 2025
    Dave Lavinsky talks with Jason Barnard about starting at the end. Start At The End! Dave Lavinsky—serial entrepreneur, bestselling author, distinguished business strategist, and the founder and president of PlanPros.ai—shares the game-changing methodology that's helped over 1 million entrepreneurs build bigger, faster-growing companies. Drawing from 30+ years of experience launching, scaling, and exiting multiple ventures across diverse industries, Dave reveals his proven "reverse engineering" approach to business planning that transforms wishful thinking into concrete roadmaps for success. Get ready for a deep dive on:- The "Start at the End" methodology: How to envision your ultimate business goal and work backwards to create an actionable plan- Why traditional business planning fails and how reverse engineering your success changes everything- The exact framework for breaking down 10-year visions into yearly, monthly, and daily actionable steps- Asset-building strategies that compound over time vs. daily tasks that waste your potential- The psychology behind goal-setting and why most entrepreneurs lose sight of their end game in the daily fires of business This episode delivers transformative, battle-tested wisdom for entrepreneurs, founders, and business owners ready to stop drifting and start building systematically toward their ultimate vision. #StartAtTheEnd #BusinessPlanning #EntrepreneurStrategy #BusinessGrowth #ReverseEngineering #AIBusinessPlanning #FastlaneFounders #DaveLavinsky #BusinessStrategy #EntrepreneurJourney #StartupPlanning #BusinessSuccess #VisionaryPlanning #GrowthStrategy #EntrepreneurTips What you’ll learn from Dave Lavinsky This episode was recorded live on video August 26th 2025 https://www.youtube.com/watch?v=7wNsDwtfcCI Links to pieces of content relevant to this topic:https://planpros.ai/https://www.growthink.com/Dave Lavinsky The event is 100% free: Eventbrite >> Watch on YouTube >> Organized by Kalicube®.
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    23 m
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I have been an SEO practitioner for over a decade and Jason’s teachings have blown up my previous understanding of semantic SEO, branding, data, and what Google is really doing. His podcasts, webinars, books, tools, and courses on Kalicube have led me to rethinking and redeveloping my approach to both enterprise SEO and personal branding online.

Incredible insights into the brain of Google.

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