Branded Search (and Beyond) with Jason Barnard Podcast Por Jason Barnard arte de portada

Branded Search (and Beyond) with Jason Barnard

Branded Search (and Beyond) with Jason Barnard

De: Jason Barnard
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 The smartest people in marketing talk to Jason Barnard about brand-related digital marketing topics they know inside out. The podcast slogan: The conversations are always intelligent, always interesting and always fun!© Kalicube SAS Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter

    Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter
    Jun 3 2025
    Jennifer Tsay talks with Jason Barnard about scaling smarter. Scaling Smarter! Jennifer Tsay, CEO and Co-Founder of Shoott, reveals how she revolutionized professional photography with a game-changing business model - free photoshoots where clients only pay for photos they love. Discover how Jennifer scaled from startup to supporting 750+ photographers across 60+ cities while maintaining a 4.9-star Google rating. Learn her secrets for building sustainable growth, managing diverse teams, and why sometimes the best business ideas come from flipping entire industries upside down. This episode is packed with real-world insights for entrepreneurs ready to think differently about scaling and creating win-win business models that actually work. #Entrepreneurship #Scaling #BusinessGrowth #Shoott #JenniferTsay #StartupSuccess #Photography #BusinessModel #WomenInBusiness #FastlaneFounders What you’ll learn from Jennifer Tsay This episode was recorded live on video June 3rd 2025 https://www.youtube.com/watch?v=fFbSXQdSWiw Links to pieces of content relevant to this topic:Jennifer Tsay Join Jennifer Tsay and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 03 June 2025 at 18 H CET (Paris) Transcript from Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter [00:00:00] Jennifer Tsay: The first two years of entrepreneurship felt easy. It was just a fallacy. We didn't realize this in retrospect. We were like, oh my God, doing a startup is so easy. And nobody on our team at the time had any background in marketing, so we had to learn it from scratch. And so we had to learn to get really good at testing and really good at dropping things when they weren't working and moving on to the next thing that was working and continuing to invest in that. [00:00:26] Jason Barnard: And being honest with yourself when something that did work no longer works. [00:00:31] Jennifer Tsay: Yes. [00:00:31] Jason Barnard: And not insisting on something, which is, I think something we're all guilty of is being comfortable and thinking that has worked. Therefore, it will still, it will work again in the future. It's just a blip. [00:00:41] Jennifer Tsay: Yes. If it doesn't work within two weeks, it's dead. We're forgetting it. We will revisit things. It's the discipline of not being really fixated on things that can only be solved one way or that a reality can't shift. I think knowing that it can at any time kind of keeps you on your toes. [00:00:59] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success and the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? [00:01:22] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:28] Jason Barnard: Hello everybody and welcome to another Fastlane Founders and Legacy. I'm here with a quick hello and we're good to go. Welcome to the show, Jennifer Tsay. [00:01:40] Jennifer Tsay: Yes. [00:01:42] Jason Barnard: That wasn't a very convincing yes. [00:01:44] Jennifer Tsay: Yes. Thank you for having me. I'm very happy to be here. [00:01:50] Jason Barnard: It's an absolute pleasure. We're going to be talking about scaling smarter, and the piece of information that jumps out is that you 20 folded profit in a year. [00:01:59] Jennifer Tsay: Yes, we did. [00:02:00] Jason Barnard: And that doesn't mean you have 20 folded revenue. So we're going to be profit focused and it's the pivot from normal business to focusing on profitability. [00:02:11] Jason Barnard: The lessons you learned and why it works now. But before that, really quickly, I asked ChatGPT about you. And when I used just your name,
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    11 m
  • Michael Davern with Jason Barnard on Fastlane Founders And Legacy. End-to-End AI Marketing Enablement

    Michael Davern with Jason Barnard on Fastlane Founders And Legacy. End-to-End AI Marketing Enablement
    May 27 2025
    Michael Davern talks with Jason Barnard about end-to-end AI marketing enablement. End-to-End AI Marketing Enablement! Michael Davern, CEO and Co-Founder of Incept, reveals how AI is transforming every stage of modern marketing, from research and strategy to execution and measurement. Discover why treating AI like your ultimate intern can save you weeks of work, boost your team’s creativity, and let you focus on what you do best. Michael shares practical tips on building reliable AI workflows, training your own AI sidekick, and keeping the human touch in every campaign. This episode is packed with real-world advice for founders and executives ready to embrace AI and scale smarter, not harder. #AIMarketing #DigitalTransformation #MarketingEnablement #Leadership #BusinessGrowth #Incept #MichaelDavern #FastlaneFounders #JasonBarnard #Entrepreneurship What you’ll learn from Michael Davern This episode was recorded live on video May 27th 2025 https://www.youtube.com/watch?v=29F5ooFZ_3Y Links to pieces of content relevant to this topic:Michael Davern Join Michael Davern and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 27 May 2025 at 18 H CET (Paris) The event is 100% free: Eventbrite >> Watch on YouTube >> Organized by Kalicube.
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    23 m
  • Rich Kahn with Jason Barnard on Fastlane Founders And Legacy. Unmasking Ad Fraud

    Rich Kahn with Jason Barnard on Fastlane Founders And Legacy. Unmasking Ad Fraud
    May 20 2025
    Rich Kahn talks with Jason Barnard about unmasking ad fraud. Unmasking Ad Fraud! Rich Kahn, Co-Founder and CEO of Anura.io, reveals the shocking truth about ad fraud across Google, Facebook, and programmatic advertising. Discover why 20% of all digital ad spend is stolen through sophisticated bots, malware, and human fraud farms. Learn how fraudsters exploit affiliate marketing, why connected TV fraud is surging, and what practical steps you can take to protect your marketing budget. Rich shares insider knowledge from his 30+ years in Digital Marketing, including a fascinating conversation with Google's head of fraud detection. This episode is essential for any business investing in digital advertising who wants to stop throwing money away on fake traffic and invalid leads. #AdFraud #DigitalMarketing #MarketingSecurity #FraudPrevention #OnlineAdvertising #ProgrammaticAds #AffiliateMarketing #MarketingROI #DigitalSecurity #AdTech What you’ll learn from Rich Kahn This episode was recorded live on video May 20th 2025 https://www.youtube.com/watch?v=pR6KS7h5u0Y Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/e465-ensuring-your-web-content-is-seen-by-real-people/id1190420698?i=1000681851003https://podcasts.apple.com/us/podcast/ad-fraud-detection-and-prevention-with-rich-kahn/id1485152587?i=1000682226941https://podcasts.apple.com/us/podcast/battling-digital-marketing-fraud-with-rich-kahn/id1611588646?i=1000682868054Anura.ioRich Kahn Join Rich Kahn and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 20 May 2025 at 18 H CET (Paris) The event is 100% free: Eventbrite >> Watch on YouTube >> Organized by Kalicube.
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    26 m
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I have been an SEO practitioner for over a decade and Jason’s teachings have blown up my previous understanding of semantic SEO, branding, data, and what Google is really doing. His podcasts, webinars, books, tools, and courses on Kalicube have led me to rethinking and redeveloping my approach to both enterprise SEO and personal branding online.

Incredible insights into the brain of Google.

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