In this episode of the Brand Up Podcast, we break down the real mechanics behind local marketing — the stuff that actually moves the needle when you’re building a service-based business.

We get into why Groupon brings price-shoppers, why Google Maps ads are the easiest entry point, and how $10/day can turn into a year of recurring revenue if you understand your ideal client and stick to a long-term plan.

You’ll hear why most owners fail at ads (hint: they quit after one bad day), how to build a referral engine without killing your margins, and why knowing your customer’s age, job, and spending habits affects everything from your offer to your headline.

We also cover:

• How to pick winning keywords for Google Maps ads
• Why intent beats impressions every single time
• The psychology of raising your prices without tanking your retention
• How to stop blending in and start dominating your local area
• Why “every business is pay-to-play” — either with time or money
• The mindset shift that separates people who scale from people who stall

If you’re serious about growing locally — not hoping, not guessing — this episode gives you the roadmap and the reality check.

In this episode of the Brand Up Podcast, we break down a simple truth every entrepreneur eventually learns: your story, your mindset, and your ability to grow through discomfort matter more than any connection you have.

This recording dives into a live workshop where everyone in the room had to pick one word that defines who they are right now — resilience, ambition, creativity, determination — and the conversations that followed turned into raw lessons on identity, confidence, and growth.

You’ll hear real stories from people who moved countries, started over, changed careers, rebuilt themselves, and chased goals that didn’t make sense to anyone but them.

We also get into:

• Why discomfort is the gateway to leveling up
• How your environment and circle shape your ambition
• Why growth feels lonely — and why that’s normal
• The mindset shift that separates action-takers from procrastinators
• How personal identity evolves as your goals get bigger
• Why sharing your story builds trust faster than any marketing tactic

This episode hits different — honest, practical, and loaded with perspective for anyone trying to build something real.