Episodios

  • What Travel Pros Can Expect at This Year’s DI Annual Convention

    What Travel Pros Can Expect at This Year’s DI Annual Convention
    Apr 29 2025
    Don Welsh returns to Brand USA Talks Travel to break down the must-know sessions, tools, and trends coming to Chicago this July. With record-breaking attendance, a focus on metrics and funding models, and some seriously fun evening events, the Destinations International Annual Convention is shaping up to be a standout. Bonus: Don shares what really happens behind the scenes. Don Welsh is President and CEO of Destinations International.
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    16 m
  • Inside the New Era of Adventure Travel

    Inside the New Era of Adventure Travel
    Apr 22 2025
    Intergenerational travel, last-chance trips, and dealing with over-tourism: adventure travel is evolving, and U.S. destinations have a big opportunity. Shannon Stowell joins Mark to talk about a new adventure travel study, small town experiences and best practices. Whether you’re promoting trails, small towns, or cultural immersion, this episode is packed with real-world guidance for travel marketers. Shannon Stowell is CEO of the Adventure Travel Trade Association and a Founding Board Member of the Adventure Travel Conservation Fund.
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    22 m
  • Traveler Technology Study: The State of AI with Carroll Rheem

    Traveler Technology Study: The State of AI with Carroll Rheem
    Apr 15 2025
    As artificial intelligence continues to permeate the travel industry, understanding its use in travel planning is crucial. Carroll Rheem shares key takeaways from a new study titled "Traveler Technology: The State of AI,” including understanding current traveler planning routines, how AI will affect content created for destination websites, and whether consumers will go for specific travel planning AI tools or opt for their favorite general-use AI platform. Plus: would you trust an AI with your credit card? Carroll Rheem is CEO and Founder of iolite group.
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    23 m
  • Ready for IPW? Here’s Your Insider Edge

    Ready for IPW? Here’s Your Insider Edge
    Apr 8 2025
    IPW is more than a trade show - it’s where the global travel industry connects. So, what should you pack besides your walking shoes? In this episode, U.S. Travel’s Aimee Misako Gabel and Michael Martin join Mark to talk prep tips, networking hacks, and what’s new for 2025 - including the cruise pavilion, super fun Chicago activities, and even a pickleball court. Whether you’re a first-timer or a veteran, we’ll help you get the most out of the travel industry’s biggest week. Aimee Misako Gabel is Senior Vice President of Events & Education, and Michael Martin is Director of International Marketing, both at U.S. Travel Association.
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    17 m
  • How DMOs Can Work Smarter with Travel Writers and Media

    How DMOs Can Work Smarter with Travel Writers and Media
    Apr 1 2025
    In an era of digital disruption and AI, what’s the best way for destinations to engage with travel media? Chez Chesak, a leader in both outdoor and travel writing, shares strategies for DMOs to build lasting relationships with writers, secure impactful coverage, and navigate the evolving content ecosystem. He also delivers advice for new travel writers. A must-listen for industry professionals looking to refine media outreach. Aaron Wodin-Schwartz, Brand USA’s Chief Corporate Affairs Officer, joins Mark as co-host.
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    22 m
  • A Candid Conversation About the Strength & Determination of Women in Travel and Tourism

    A Candid Conversation About the Strength & Determination of Women in Travel and Tourism
    Mar 25 2025
    Success in travel and tourism takes passion, resilience, and the right mindset—but how do you juggle it all? In this special International Women’s History Month episode, Brand USA leaders Angie Briggs and Leah Chandler open up about their career journeys, the transformative power of mentorship, and the art of work-life balance in our evolving industry. Discover how a startup mentality has fueled their personal and professional growth and gain insights into leadership and intention along the way. Leah Chandler is Brand USA’s Chief Marketing Officer. Angie Briggs serves as Brand USA’s Senior Vice President of Industry Partnerships and Engagement & Chief Development Officer.
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    19 m
  • Overcoming Imposter Syndrome in the Travel Industry

    Overcoming Imposter Syndrome in the Travel Industry
    Mar 18 2025
    Confidence and connections drive success in travel and tourism—but what happens when self-doubt sneaks in? In this special International Women’s History Month episode, NYC Tourism & Conventions’ Kim Wright joins guest host Monica Lopez for an honest conversation about imposter syndrome, building authentic confidence, and the power of mentorship. Together, they share personal insights and practical strategies to help industry professionals overcome doubt, strengthen relationships, and thrive in this fast-paced, high-profile field. Monica Lopez is Chief of Staff and Culture, Brand USA. Kim Wright is Senior Vice President, Membership, New York City Tourism + Conventions.
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    18 m
  • AI for DMOs: How Travel Organizations Can Leverage AI Today

    AI for DMOs: How Travel Organizations Can Leverage AI Today
    Mar 11 2025
    AI is revolutionizing the travel industry, but are destination organizations keeping up? In this special episode for International Women's History Month, guest host Janette Roush speaks with Esra Calvert, and Signe Jungersted about how AI can enhance strategy, efficiency, and visitor engagement. Learn practical ways to integrate AI into your work and why industry-wide adoption is key to staying competitive. Janette Roush is SVP, Innovation and Chief AI Officer at Brand USA. Esra Calvert is Chief Insights Officer at Esra Calvert Consulting. Signe Jungersted is CEO and Founding Partner at Group NAO.
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    20 m
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